Ford F-150 EcoBoost Sales Reach 100,000 Milestone
Though some were skeptical that six-cylinder engines could anchor the powertrain lineup of a fullsize truck line, Ford is silencing the skeptics with the announcement it has just sold 100,000 EcoBoost-equipped trucks. Combined with the base 3.7 liter V-6, the majority of F-150s sold now have V-6 engines under the hood. The EcoBoost engine was one of the key components that helped the 2012 F-150 take home our Truck of the Year prize.
This may not come as a surprise to some, since Ford's first-quarter sales provided a pretty accurate forecast for this milestone. The first pickups with the Ecoboost went on sale in late February, and shortly after in April, it had already accounted for 35 percent of F-150 sales, with Ford predicting incoming orders would track even higher at 40 percent. Fast forward to October, and the automaker upped its sales forecast to a 45 percent take rate, with the 75,000 units sold through September being a good indication.
The 3.5-liter Ecoboost V-6 is rated at 365 hp and 420 lb-ft of torque, returning five more horsepower and 40 more lb-ft of torque than the equivalent 5.0-liter V-8 engine. The truck is also offered with conventional naturally-aspirated 3.7-liter V-6 as the base engine, but the high demand continues to center around the more powerful EcoBoost. Keeping the momentum, Ford is aggressively rolling out other versions of the EcoBoost formula across its passenger cars and SUV lineup in both four and six-cylinder (and even three-cylinder) versions.
The 100,000 sales mark for the EcoBoost is significant, since the automaker had not seen V-6 pickups sell in such high numbers since 1985.
Source: The Detroit News