• |
  • |
  • Fiat Upgrades Strada Compact Pickup with "Lumberjack" Package

Fiat Upgrades Strada Compact Pickup with "Lumberjack" Package

Jake Holmes
Feb 29, 2012
European buyers will now be privy to a nicer, better-equipped version of the Fiat Strada compact pickup. Dubbed the Strada by Lumberjack, the special-edition model is named not for the profession of felling trees, but for a maker of shoes and outdoor apparel.
Photo 2/7   |   Fiat Strada Lumberjack Badge
In this instance, Lumberjack refers not to a harvester of trees, but a brand of outdoor clothing and equipment. This new Strada special edition is based on the Strada Aventure model, and is reportedly perfect for "people who are investing in the green economy, who are rooted in their land," like farmers, vineyard owners, and those who live in rural mountain communities.
Lumberjack-specific upgrades begin with a unique "Lumberjack red" paint, unique badges, power mirrors, a roof rack, and 15-inch alloy wheels.The bed gains a special scratch-resistance coating and tie-down hooks.Inside, the Strada receives leather seats, floor mats with Lumberjack logos, and new instruments with a compass and inclinometer. Standard equipment includes ABS, climate control, fog lights, and an "E-Locker" differential that can switch the Strada from rear- to four-wheel drive.
Photo 3/7   |   Fiat Strada Lumberjack Front Three Quarter 2
The Fiat compact pickup truck uses a turbocharged 1.3-liter inline-four diesel engine with 95 hp and 148 lb-ft of torque, coupled to a five-speed manual transmission. The Strada weighs between 2750 and 2827 pounds, depending on if you opt for the long cab or crew cab body style. Fiat says Stradas can carry a payload of up to 1463 pounds and tow up to 2200 pounds.
Photo 4/7   |   Fiat Strada Lumberjack Close
The Fiat Strada by Lumberjack will be revealed next week at the Micam Shoevent footwear show in Milan, Italy, and should reach European dealers in March. Prices start at [euro]16,700 for the Strada Long Cab, and [euro]17,850 for the Strada Crew Cab -- equivalent to $22,300 and $23,900 respectively.
Source: Fiat

MOST POPULAR

POPULAR TRUCKS

Subscribe Today and Save up to 83%!

Subscribe Truck Trend Magazine

Subscribe to:

Truck Trend
Magazine

PRINT DIGITAL
Subscribe Diesel Power Magazine

Subscribe to:

Diesel Power
Magazine

PRINT DIGITAL
Subscribe Truckin Magazine

Subscribe to:

Truckin
Magazine

PRINT DIGITAL
SUBSCRIBE TO A MAGAZINE
TO TOP