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  • February 2012 Sales: Ford F-Series Still Strong, Posts Sales of 47,273 Units

February 2012 Sales: Ford F-Series Still Strong, Posts Sales of 47,273 Units

Alex Nishimoto
Mar 2, 2012
The Ford F-Series once again experienced a strong sales month, selling a total of 47,273 units in February -- 57 percent of which were V-6 models. General Motors had a few sales successes among its brands, though sales volume of the Chevy Silverado full-size pickup was dwarfed by F-Series sales at 32,297 units. Ram continues to be one of Chrysler Group's most successful brands, with a total of 23,282 units sold in February.
Ford Motor Company
Not surprisingly, the Ford F-Series carried its sales momentum from 2011 through the first two months of 2012, with sales of 47,273 units in February, a gain of 25.9 percent over the 37,549 units sold during the same period last year. V-6 models made up more than half of all F-Series trucks sold, with 43 percent of those models powered by the twin-turbo 3.5-liter EcoBoost V-6. The now-discontinued Ranger also had a relatively good February, selling 4482 units for the month, an increase of 18.6 percent over the 3780 units sold in February 2011.
Photo 2/7   |   2012 Ford F 150 Passengers Side Front Three Quarters In Motion
General Motors
Though they didn't quite see Ford F-Series numbers, GM pickups also made gains in February, with the Chevy Colorado posting a 35.5-percent sales gain over the same month last year, at 3532 units sold versus 2606 units. The Colorado's platform-mate, the GMC Canyon, also improved its sales, with 1064 units sold -- 39.1-percent increase over 765 units sold the same month last year. The full-size Silverado pickup sold 32,297 units for a gain of 1.8 percent over the 31,728 units sold in February 2011. The similar GMC Sierra sold 11,306 units for the month, down 3.3 percent from the 11,696 units sold the same month last year. Chevy sold 1794 units of the aging Chevy Avalanche for a 26.9-percent gain over February 2011. Cadillac-branded platform-mate Escalade EXT didn't fare as well, down 10.2 percent with 150 units sold compared to 167 units the previous year.
Photo 3/7   |   2012 Chevrolet Colorado Z71 Crew Cab Front View
Chrysler Group as a whole reported its best February sales in four years, with a total of 133,521 vehicles sold across all its brands -- an increase of 40 percent over February 2011's sales. The Ram brand continues to keep Chrysler in the game, selling 23,282 Ram models in February, an increase of 21 percent over the 18,644 units sold the same period last year.
Photo 4/7   |   2012 Ram Front View In Motion
After a long road to recovery from last year's earthquake and tsunami, Toyota is finally starting to turn its luck around. The Tacoma was up 29.9 percent, selling a total of 10,662 units, compared to 7879 units last February. The full-size Tundra was down 13.4 percent for the month, moving 6328 units in February versus the 7012 units sold the same month last year.
Photo 5/7   |   2012 Toyota Tacoma Front
Still going strong after a successful 2011, Nissan posted overall sales gains of 15 percent for the month, selling 106,731 units total. The Frontier lead truck sales volume with 4237 units sold, an increase of 20.1 percent over the 3527 units sold a year prior. The full-size Nissan Titan improved its performance from January, selling a total of 1576 units in February for a gain of 7.4 percent over the 1467 units sold the same period last year.
Photo 6/7   |   2011 Nissan Frontier Front End 4
Honda's Ridgeline unibody pickup continued its sales momentum from January, selling 1370 units last month for a gain of 44.8 percent over the 908 units sold in February 2011. The Ridgeline is also performing well in year-to-date sales, with a total of 2615 units sold so far in 2012 -- an increase of 45.3 percent over last year's 1763 units.
Photo 7/7   |   2012 Honda Ridgeline Front Three Quarters
Suzuki's rebadged Nissan Frontier, the mid-size Equator, sold 151 units in February -- a gain of 19 percent over the 127 units sold in February 2011. Overall, the Suzuki brand was up 48 percent for the month, selling a total of 2425 units.
Source: Ford, GM, Chrysler, Toyota, Nissan, Honda, Suzuki

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