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  • April 2012 Truck Sales - F-Series Still Leading, Numbers Down from March

April 2012 Truck Sales - F-Series Still Leading, Numbers Down from March

Numbers Up Year-Over-Year, But Down from Previous Month

May 2, 2012
April proved to be a solid month for pickups, with most models showing a year-over-year gain from the same month last year. However, compared to March's sales pace, total volume dropped off considerably. Not a single model in the roundup posted an overall gain from March 2012 sales. The Ford F-Series remains on top by a substantial margin, but overall sales were off nearly 10,000 units. Silverado sales were likewise off nearly 6000 units from March.
1. Ford F-Series - 47,453, Up 4.4 Percent
Unsurprisingly, the Ford F-Series held on to its sales crown by a comfortable margin, surpassing the combined sales of the Chevrolet Silverado and GMC Sierra, and selling more than double the number of Ram trucks. The EcoBoost V-6 option continues its hot streak, accounting for 43 percent of F-150 retail sales. But despite class-leading numbers, sales were off March's torrid pace, coming in about 10,000 units less than last month.
Photo 2/14   |   2012 Ford F 450 Super Duty Towing
2. Chevrolet Silverado - 30,749, Up 4.8 Percent
Like the F-Series, the Silverado showed only single-digit gains year-over-year, and with sales off slightly less than 6000 units from last month. We've seen mules of the next-generation truck out testing, and maintaining this volume of sales with a new model just around the corner is nothing to scoff at.
Photo 3/14   |   2012 Chevrolet Silverado HD LTZ Front Three Quarters 3
3. Ram 1500, 2500, 3500 - 21,126, Up 19 Percent
Of the Detroit Three, only Ram showed a double-digit year-over-year gain but like the rest, was down slightly from last month's sales volume. 2012 has proved to be a good year for Chrysler overall, and the Ram brand is no exception. With a substantially updated 1500 model just a few months away from showrooms with a new eight-speed automatic and 305 hp Pentastar V-6 as the base engine, the forecast for Ram looks bright.
Photo 4/14   |   2012 Ram 1500 Front Three Quarter
4. GMC Sierra - 12,598, Up 19.7 Percent
The Sierra maintains its fourth-place ranking for April, and its year-over-year gain is about the same as last months, but overall volume off by approximately 1400 units. As was the case in March, even when combined with sales figures for its virtual twin, the Chevrolet Silverado, General Motors still can't match Ford for total volume.
Photo 5/14   |   2012 GMC Sierra 2500 HD SLE Front Right View
5. Toyota Tacoma - 10,901, Up 3.7 Percent
After posting a whopping double-digit year-over-year gain in March, the Tacoma posted a more modest gain for April, as well as total sales volume being off approximately 1500 units from last month. It remains by far the best-selling midsizer on the market, however, more than doubling the sales of its closest rival, the Nissan Frontier.
Photo 6/14   |   2012 Toyota Tacoma Front View In Motion
6. Toyota Tundra - 7219, Down 13.1 Percent
The Tundra didn't fare quite as well as its little brother Tacoma, with sales down double-digits year-over-year, and overall sales off 1300 units from last month. All things considered, it wasn't nearly as bad a month for the Tundra as it was for the Nissan Titan, which once again comes in dead-last among the fullsizers.
Photo 7/14   |   2012 Toyota Tundra Regular Cab Work Front Three Quarters 3
7. Nissan Frontier - 4148, Up 21.9 Percent
The Nissan Frontier had a double-digit year-over-year gain, but was off nearly 2000 units from last month's sales performance. This drop narrowed the gap between it and the Chevrolet Colorado, with Chevy coming in only 600 or so units shy of matching the Frontier's sales.
Photo 8/14   |   2012 Nissan Frontier Front Three Quarter Turn 2
8. Chevrolet Colorado - 3499, Up 25.5 Percent
The Colorado had a very respectable April, up a solid double-digit margin year-over-year, but off March's sales volume by a scant 153 units. The Colorado and GMC Canyon's combined sales top the Frontier by 138 units.
Photo 9/14   |   2012 Chevrolet Colorado Z71 Crew Cab Drivers Side Front Three Quarters
9. Ford Ranger - 1990, Down 62.9 Percent
Hanging in there for the small-truck faithful, the Ranger nonetheless is dropping down the sales charts month-by-month. It was off a significant 62.9 percent year-over-year, and its April sales were less than half that of March. American small truck enthusiasts continue to hope against hope that Ford may have a change of heart about bringing over the T6 Ranger sold in overseas markets, especially considering GM's commitment to the Colorado with an all-new model coming soon. Our advice: Don't hold your breath.
Photo 10/14   |   2011 Ford Ranger Sport Front View
10. Nissan Titan - 1568, Up 25.1 Percent
Going on close to a decade without a major redesign, the Titan is showing its age against its much newer and fresher competitors. Its sales performance is indicative of its niche status in the full-size segment. However, year-over-year, its percentage gain of more than 25 percent was a solid performance, and sales were off by only 163 units from March.
Photo 11/14   |   2012 Nissan Titan Front Three Quarter
11. Honda Ridgeline - 1055, Up 10.8 Percent
Honda's oddball "pickup" showed a double-digit year-over-year increase from March 2011, but its sales were off from March's total by 160 units. Although considered highly innovative when it debuted as a 2006 model, the lack of major updates has made it a less compelling proposition than it once was, with its 15/21 mpg fuel economy figure worse than some more powerful current full-size models with higher payload and towing capacities.
Photo 12/14   |   2012 Honda Ridgeline Front Three Quarters
12. GMC Canyon - 787, Up 27.1 Percent
The Canyon failed to break the four-digit mark in April, but its year-over-year sales for April were up a solid 27 percent, and overall sales for April were off by only 154 units.
Photo 13/14   |   2011 GMC Canyon Front Drivers Side Three Quarters
13. Suzuki Equator - 151, Down 10 Percent
Once again, the Equator rounds out the bottom of our truck sales chart for 2012 models. Its total sales of 151 for April would practically be a rounding error in F-Series sales. Yet for those in the know, the Equator is a good midsize value, offering all the solidity of the Nissan Frontier with a better warranty. Compared to March, sales were down only 6 units.
Photo 14/14   |   2012 Suzuki Equator Crew Cab RMZ 4 Passengers Front Three Quarters



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