High Demand for Jeep Wrangler Means More Jobs, Investment at Toledo Plant
Ohio Plant Sole Source Worldwide for Iconic SUV
2012 has been a good year for the Chrysler Group, with sales of nearly all its vehicle lines increasing by double digits. It has been an especially good year for the Jeep brand and especially the Wrangler, which set an all-time sales record of 14,454 vehicles in may. On an annual basis, Wrangler sales are up 34 percent year-to-date.
Automotive News is reporting that the Toledo, Ohio line that builds the body-on-frame Wrangler and Wrangler Unlimited will receive some upgrades to meet that strong international and domestic demand. Toledo is the only source worldwide for the iconic SUV and Chrysler CEO Sergio Marchionne has committed to keeping Toledo the sole source for Wranglers for the foreseeable future. The increased investment in the Wrangler line is part of an overall investment in the Toledo Assembly complex totaling $500 million, which will include adding approximately 300,000 square feet of assembly area, and an additional 1100 workers to be hired by the fourth quarter of 2013.
Last summer, the local Toledo Blade newspaper reported a $365 million investment in the part of the complex that builds the Jeep Liberty and Dodge Nitro. Those models are scheduled to be replaced with unibody-chassis vehicles based on Chrysler's CUSW platform, which debuted with the introduction of the Dodge Dart compact sedan. The versatile chassis will be the basis of many upcoming cars and SUVs for the Chrysler Group.