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  • General Motors Reportedly Dropping Hybrid from 2014 Trucks

General Motors Reportedly Dropping Hybrid from 2014 Trucks

Low Take Rate, High Price Cited As Reasons

Sep 4, 2012
General Motors took a bold step in 2008, introducing its two-mode hybrid system on its full-size truck and SUV models. The system was employed across several models, including the Chevrolet Silverado and Tahoe, GMC Sierra and Yukon, and the Cadillac Escalade.
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But the two-mode models never really took off among consumers. The relatively modest fuel economy gains compared with conventional equivalents, combined with a significantly higher price led to their lukewarm reception among many buyers. Because of this past experience, GMInsidenews.com is reporting GM is dropping the hybrid option on the next-generation full-size trucks, expected in showrooms in less than a year.
But the hybrid program for full-size trucks and SUVs may not be totally dead. The next-generation Cadillac Escalade may still offer a hybrid model, thanks to its popularity among celebrities, and the green halo effect it brings to the model. The next-generation system reportedly consists of a lithium-ion battery and a smaller-displacement V-8, down from the current 6.0-liter V-8 in the two-mode hybrid models. There's also a chance the next-gen hybrid could also get a plug-in option.
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Source: GMInsidenews.com

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