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  • General Motors Reportedly Dropping Hybrid from 2014 Trucks

General Motors Reportedly Dropping Hybrid from 2014 Trucks

Low Take Rate, High Price Cited As Reasons

Edward A. SanchezSep 4, 2012
General Motors took a bold step in 2008, introducing its two-mode hybrid system on its full-size truck and SUV models. The system was employed across several models, including the Chevrolet Silverado and Tahoe, GMC Sierra and Yukon, and the Cadillac Escalade.
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But the two-mode models never really took off among consumers. The relatively modest fuel economy gains compared with conventional equivalents, combined with a significantly higher price led to their lukewarm reception among many buyers. Because of this past experience, GMInsidenews.com is reporting GM is dropping the hybrid option on the next-generation full-size trucks, expected in showrooms in less than a year.
But the hybrid program for full-size trucks and SUVs may not be totally dead. The next-generation Cadillac Escalade may still offer a hybrid model, thanks to its popularity among celebrities, and the green halo effect it brings to the model. The next-generation system reportedly consists of a lithium-ion battery and a smaller-displacement V-8, down from the current 6.0-liter V-8 in the two-mode hybrid models. There's also a chance the next-gen hybrid could also get a plug-in option.
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Source: GMInsidenews.com

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