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  • Ram's Diaz Says Earlier Introduction "Huge Advantage" Over GM

Ram's Diaz Says Earlier Introduction "Huge Advantage" Over GM

2013 Ram Refresh Hitting Showrooms Nearly Year Earlier Than 2014 GM Models

Oct 9, 2012
With fast-growing sales across nearly all vehicle segments, Chrysler has reason to be confident. And Ram brand president Fred Diaz is not bashful about sharing his confidence, saying the 2013 Ram's introduction nearly a year ahead of the expected availability of the 2014 General Motors full-size models is a "huge advantage," according to a Bloomberg report.
Photo 2/9   |   2013 Ram 1500 Front View
Diaz said by all indications, the GM trucks won't be in showrooms until summer 2013, whereas Chrysler has already started production of the comprehensively refreshed 2013 Ram 1500 models at its Warren, Michigan, plant. The 2013 Ram 1500 equipped with the 3.6-liter Pentastar V-6 and new eight-speed automatic transmission achieves a combined mileage rating of 21 mpg, better than Ford and GM's current offerings.
Ram also recently unveiled the 2013 Ram HD models, announcing a class-leading 850 lb-ft of torque from the available Cummins diesel. Chrysler is speeding up the line rate at its Saltillo, Mexico, plant which builds the HD models, in anticipation of high demand for the new models.
Photo 3/9   |   2013 Ram 1500 Rear View In Motion
Source: Bloomberg

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