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  • Chrysler Names Reid Bigland New Ram Brand CEO

Chrysler Names Reid Bigland New Ram Brand CEO

Brand Management Responsibilities Re-Shuffled After Diaz Departure

Edward A. SanchezApr 15, 2013
After last week's unexpected departure (at least to outsiders) of Fred Diaz from CEO of Chrysler's burgeoning Ram Trucks division to serve as vice president of Nissan's divisional sales and marketing, brand and task assignments have changed in Auburn Hills. Replacing Diaz as new CEO of the Ram Brand is Reid Bigland, former CEO of the Dodge division.
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A native of British Columbia, Canada, Bigland has ample experience in the truck realm, with a career starting with Western Star trucks in 1997, moving on to Freightliner, which culminated in his title of president of Freightliner Custom Chassis in 2005. He served as president and CEO of Chrysler Canada from 2006 to 2011, he was appointed CEO of the Dodge Brand. He will retain his current title and responsibilities as head of U.S. sales for Chrysler Group LLC.
Timothy Kuniskis, former head of the Fiat brand in North America, will replace Bigland as Dodge division CEO, with Jason Stoicevich taking Kuniskis' former role at Fiat. Bruno Cattori, a 25-year Chrysler veteran, will assume Diaz' former position as CEO of Chrysler de Mexico.
Source: Chrysler

2015 Ram 1500 Specifications

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Fair Market Price $24,804
MSRP $25,660
Editors' Overall Rating
Mileage 27 City / 25 Highway
Engine 3.6L V6
Horse Power 305 hp @ 6,400 rpm
Torque 269 ft lb of torque @ 4,175 rpm
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