Strategic Vision Total Quality Index Shows Shift Favoring Domestics
First Time in Decade Domestic Models Outnumber Imports
For many years, imports have held a decisive edge over the domestic brands in terms of perceived or actual quality, taking top honors in surveys such as the J.D. Powers customer satisfaction index, and the Strategic Vision Total Quality rankings. But the 2013 survey showed a marked improvement in ranking and customer perception for the domestic brands. For the first time in more than 10 years, there were more domestic models than imports represented on the Strategic Vision list.
In the truck and SUV categories, domestic models took six out of nine spots. Showing particular improvement overall among the domestics were Chrysler products. The Dodge Durango took the top spot in the Medium SUV category, while the Chevrolet Traverse took top honors in the Medium Crossover category. General Motors products took four of the six domestic spots in trucks and SUVs, with the GMC Yukon taking the Large SUV category, the Buick Enclave winning in the Near Luxury SUV category, the outgoing Chevrolet Avalanche winning the Full-Size Pickup category, and the Ford F-250 and F-350 Super Duty winning in the Heavy Duty Pickup category.
Unlike the J.D. Power survey which looks at the number of defects, the Strategic Vision award is more subjective, which gives owners a scale ranging from "I Love It" to "Failure." The survey results were based on responses from 17,568 buyers who purchased 2013 model vehicles from September through November 2012.
Source: Strategic Vision