Interview: Lamborghini CEO Says Urus Will be a Game Changer
Lamborghini celebrated the opening of a new dealership in Woodland Hills, Calif., by throwing a party filled with old and new Lamborghinis including a Miura and Countach. While several classic models drew plenty of attention outside on the lot, the Gallardo Super Trofeo race car, 50th Anniversary Edition Gallardo, and a light blue Aventador roadster stole the spotlight inside the showroom. But before the festivities began, we got some one-on-one time with Lamborghini CEO Stephan Winkelmann.
Urus production begins in 2017. I know several people are excited to see another Lamborghini SUV, but what are you most excited for?
"For us, it's going to be a game changer. It's going to be a tough four years because we have to work very hard. We have to do everything possible to stay in good shape because this is a huge investment; it's more than doubling the size of the company. It's something that will fit very well with the DNA of the brand, because we have not only done sports cars in the history of Lamborghini, we've also done GT cars, we've done 2+2s, and we were the first ones to do a luxury SUV back in the 80s. So this is something that is very consistent with the values of the brand and it's going to be a game changer because it's going to make a difference."
There are only three Venenos being made, but since it's Aventador-based, can we expect it to influence the Aventador, maybe the SV version?
When we do one-offs it's a test for the designers. This one was mainly about aerodynamics and new materials, so we will see. At this time nothing is planned, but it will for sure have elements of every car. If you look at the wheelhouse of the Aventador, you will see similarities to the Countach. Our designers always have something [to] look back at. They have to be revolutionary, but always recognizable."