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  • Justice League 2014 Kia Sorento Unveiled at Comi-Con

Justice League 2014 Kia Sorento Unveiled at Comi-Con

Final Vehicle in Collaboration with DC Entertainment Showcases All Seven Superheroes

Jul 18, 2013
Over the past year, Kia has collaborated with DC Entertainment on creating a series of superhero-themed cars, including a Wonder Woman-themed Sportage, as part of the comic book publisher's "We Can Be Heroes" campaign. At the 2013 Comic-Con convention in San Diego, Kia showed off the final vehicle in the series, a 2014 Sorento SUV, with custom artwork depicting all seven of the Justice League superheroes, Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman, and Cyborg, created by DC Entertainment co-publisher Jim Lee and painted by West Coast Customs.
Photo 2/25   |   2014 Kia Sorento Justice League Hood
The "We Can Be Heroes" campaign was originally envisioned to help combat hunger in the Horn of Africa, and has raised more than $285,000 through crowdfunding campaigns to date. The Sorento is the centerpiece of an eBay online charity auction which benefits the "We Can Be Heroes" campaign. The 10-day charity auction is live through July 27, 2013, at www.ebay.com/wecanbeheroes. In addition to the Sorento, spectacular artwork from some of today's top contemporary artists, inspired by DC Comics' Justice League characters. The top item in this collection is "Justice," a large-scale piece of original artwork by Jim Lee that features Batman's profile in a color palette inspired by the hues of Africa: yellow, green, red and black.
Photo 3/25   |   2014 Kia Sorento Justice League Profile Closeup
Source: Kia

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