Chevrolet Bow-Tie Celebrates Centennial in 2013
First Trucks Wearing Bow-Tie Debut In 1918
The Chevrolet brand has always held special significance for GM, historically and strategically. In the early days of the company, General Motors Founder William "Billy" Durant was ousted from the company he founded by a boardroom coup, but partnered with Switzerland native Louis Chevrolet to form the Chevrolet Motor Company, which he later leveraged to gain control of GM once again.
Since its inception, Chevrolet has been GM's largest brand by volume, and today is sold in 140 countries around the world. Its models range from the small, subcompact Spark city car all the way to the rugged, powerful Silverado 3500 HD. Today recognized around the world for its distinctive "Bow-Tie" logo, the exact origins of the symbol are unknown, but are believed to have been inspired by an advertisement for a regional coal products company in Atlanta.
The first Chevrolet Truck to wear the Bow-Tie logo was the 1918 Series 490 Light Delivery, based on a car model of the time. A heavier-duty model, ironically named the Chevrolet Model T, had a 1-ton payload, and foreshadowed the modern-day cab-chassis trucks with front sheetmetal and a cab, but an unadorned rear frame, allowing for buyers to configure the truck to their individual needs.
Since its introduction, more than 215 million Chevrolet cars, trucks, and SUVs have been sold with the iconic bowtie, and with the brand's global reach today, will likely see millions more sold worldwide.