Report: Ford To Produce Current, New F-150 Concurrently
Production of 2014 and 2015 Models To Overlap By Six Months
In order to keep the sales momentum going for the perennially popular F-150, Ford will overlap production of the 2014 model and the all-new 2015 model by approximately six months, according to Reuters. In addition to insuring an adequate supply of trucks to the dealers, it allows Ford to be more deliberate with the rollout of the new model to prevent any major quality issues from a rushed rollout on the all-new model.
This strategy is not altogether unheard of, as General Motors concurrently offered the older and newer body styles of its 2007 HD trucks for a while, and Ford also sold the older and newer-style F-150s side by side in 1997, the first major redesign of the truck in almost 20 years, and a major departure from its predecessor in styling and technology.
The new 2015 F-150, which is believed to be previewed by the Atlas Concept shown at last year's Detroit auto show, is believed to be significantly lighter than the current model by as much as 700 pounds, thanks to significant use of aluminum and composites in the body, although the frame is expected to remain steel.
The reveal of the production-trim 2015 F-150 may come at the 2014 Detroit auto show, exactly one year after the Atlas Concept was seen.