2013 Range Rover Tops J.D. Power APEAL Survey, Ram Highest Non-Premium Brand
First Time SUV Takes Top Ranking in Survey, Porsche Takes Top Brand Ranking
The results of J.D. Power 2013 APEAL survey are out, and for the first time, the Land Rover Range Rover takes the overall top spot. This marks the first time an SUV has taken the top spot in the survey's history. Land Rover as a brand climbed from sixth to fourth place for 2013. The five highest-rated brands in the survey by order are Porsche, Audi, BMW, Land Rover, and Lexus.
Among non-premium brands, Ram ranked the highest at ninth overall, and above the industry average of 795 with a score of 817. Among CUV segments, the Porsche Cayenne took the top spot for Midsize Premium CUV, the Mazda CX-5 won Compact CUV, Nissan Murano won the Midsize CUV category, and the Nissan Armada took the top spot in the Large CUV category. The Buick Encore won the Sub-Compact CUV category, and the Audi Allroad won the Compact Premium CUV category.
Among trucks, the now-discontinued Chevrolet Avalanche took the top spot among Large Light Duty pickups, with the Ford F-250/350 Super Duty winning the Large Heavy Duty Pickup category.
APEAL stands for Automotive Performance, Execution and Layout, asks survey recipients to rank 77 different attributes on a 1000-point scale. The survey results are based on responses of 83,000 owners or lessees of new vehicles after the first 90 days of ownership. 2013 marks the 18th year of the survey.
Source: J.D. Power