Porsche Cayenne is shuttle for Delta Airlines’ premium customers
Program for Frequent Travelers Cuts Layover Time
If you've ever spent much time traveling, you know what a nightmare tight connections can be, trying to hustle through the airplane terminals, running on the moving sidewalks, and trying to catch the inter-terminal trams to catch your connection. It's a nuisance to anyone, but can be a critical issue for executives trying to make a major business meeting. To keep things moving for its VIP customers, Delta is now offering express plane-to-plane service at its flagship Hartsfield-Jackson International Airport in Atlanta, bypassing the crowded terminal altogether. The inter-plane transport of choice? The Porsche Cayenne, according to a National Public Radio report.
At first glance, Porsche being the transport of choice in the de facto "Capital of the South" might seem like an unusual choice, until you realize that Atlanta is the North American headquarters for the brand. So far, Porsche has donated eight Cayenne SUVs with an approximate retail value of $50,000 each. The arrangement is a win-win for both Porsche and Delta, making affluent customers familiar with the automaker's product, as well as cutting down the hassle of trying to make connecting flights.
Frequent travelers and first-class customers account for the bulk of airline revenue, so any additional perks to keep these customers happy and satisfied is considered a sound investment. Delta is expanding the Porsche plane-to-plane program to New York, Minneapolis and Los Angeles this month.