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  • November 2013 Truck Sales - Maintaining Momentum

November 2013 Truck Sales - Maintaining Momentum

Detroit Three Continue Double-Digit Pace

Dec 4, 2013
Truck sales were generally robust for most of 2013, and going into the end of the year, the Detroit Three are keeping up the pace, with all three of the major brands showing double-digit gains over November 2012.
Even some of the smaller-volume players saw significant gains for the month, with the Nissan Frontier gaining more than 50 percent, and the Toyota Tundra posting a more than 20-percent gain for the month. As expected, the remaining Chevrolet Colorado and GMC Canyons are dwindling down to the single digits, but an all-new model is coming in calendar 2014 that promises to shake up the midsize market.
Ford F-Series – 65,501, Up 16.3 Percent

Ford's dominance in full-size truck sales looks like it's in no immediate danger of being substantially challenged, selling nearly double any of its competitors. As it prepares to launch an all-new 2015 F-150, Ford is in an enviably strong position with the outgoing F-150, which will continue production alongside the new model into 2015.

Photo 2/12   |   2013 Ford F 150 SuperCrew EcoBoost King Ranch Rear View
Chevrolet Silverado – 34,486, Up 12.1 Percent

Silverado had a respectable November, up 12.1 percent. The 2014 GM trucks are notable for their refinement, efficiency, and comfort, attributes likely making them popular with shoppers. But the combined sales of the Silverado and Sierra still don't match Ford's dominance of the truck segment.

Photo 3/12   |   2014 Chevrolet Silverado Z71 Front Three Quarters View
Ram 1500/2500/3500 – 29,635, Up 22 Percent

Ram challenging the Chevy Silverado for second place may have seemed like a distant fantasy a few years ago, but with a combined November sales total of nearly 30,000 units, it could be within striking distance. Despite a significant refresh in 2013, Ram is pedal-to-the-metal on the updates, adding a light-duty diesel for 2014, rear coil springs on the 2500 models, and further updates likely for 2015.

Photo 4/12   |   2014 Ram 1500 Limited EcoDiesel Front View
GMC Sierra - 14,362, Up 22.5 Percent

The Sierra tops the domestic brands with a 22.5-percent November gain. Like the Silverado, the Sierra has an impressively quiet interior and ample connectivity options for mobile devices, even on basic trim levels. The Sierra Denali continues to be the trim of choice for shoppers looking for an upscale pickup without the over-the-top yee-haw image.

Photo 5/12   |   2014 GMC Sierra Denali 1500 Front Three Quarters View In Motion
Toyota Tacoma – 12,601, Up 2.7 Percent

The Toyota Tacoma may be showing its age, but it's still the one to beat in the midsize segment, out-selling its next-closest rival by a two-to-one margin. Toyota's reputation for reliability and strong resale values has continued to strengthen its standing in the segment.

Photo 6/12   |   2014 Toyota Tacoma Front View In Motion
Toyota Tundra – 10,010, Up 20.5 Percent

It won't topple the F-Series anytime soon, but the Tundra's 10,000+ performance for November represented a 20.5-percent gain, and proves the mild refresh the truck received for the 2014 model year may have been enough to keep it fresh in the minds of truck shoppers. Its 5.7-liter V-8 is no fuel-sipping miser, but remains one of the most powerful engines in its class.

Photo 7/12   |   2014 Toyota Tundra 1794 Front View In Motion
Nissan Frontier – 6003, Up 54.6 Percent

The Frontier enjoyed a strong November, up more than 50 percent year over year. Although there are no radical changes from the 2013 model, the Frontier continues to receive incremental updates with features and trim that keep it fresh and popular with shoppers. It's no sales threat to the Tacoma, but pulls its weight in Nissan showrooms nonetheless.

Photo 8/12   |   2014 Nissan Frontier Pro4x Front Angle
Honda Ridgeline – 1353, Up 4.9 Percent

Honda remains committed to its forward-thinking pickup as it enters its final model year of the current model year before a two-year hiatus. Few others have followed its example with a unibody midsize pickup, but others may eventually do so as fuel economy regulations tighten. However, manufacturers have proven body-on-frame can still be efficient, with several full-size models surpassing the Ridgeline's mediocre 15 city, 21 highway EPA rating.

Photo 9/12   |   2014 Honda Ridgeline RTL Front Three Quarters
Nissan Titan – 1180, Down 32.6 Percent

The current Titan continues its modest sales pace as Nissan puts the finishing touches on an all-new model that promises to have much broader appeal than the current one with its limited powertrain and chassis configurations. Among the highlights of the next model will be an optional Cummins V-8 turbodiesel engine.

Photo 10/12   |   2014 Nissan Titan Three Quarters In Motion Front View 001
Chevrolet Colorado – 6, Down 99.5 Percent

We've seen the 2015 Chevrolet Colorado and like it a lot. Its styling, engineering, and features put it in an entirely different class from its unremarkable predecessor’s. The current model ceased production more than a year ago, so any sales are from leftover lot-sitters.

Photo 11/12   |   2012 Chevrolet Colorado 3LT Front Three Quarters
GMC Canyon – 4, Down 98.8 Percent

We weren't sure if a new Canyon would accompany the new Colorado, but now we know it will. Unlike the Colorado, which has a distinctly different look from its big brother Silverado’s, based on spyshots and teaser photos, the new Canyon looks like it will have a strong resemblance to the larger Sierra, with a prominent, angular grille treatment. GM promises substantial differentiation between the Canyon and Colorado, but we'll have to see if that's only in marketing-speak or substantial content differentiation.
Photo 12/12   |   2011 GMC Canyon Front



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