Audi Lineup Expanding to 60 Models, Opportunity in SUVs
CEO Stadler Specifically Bullish on SUVs for Company's Future
Demand for crossovers has gone worldwide, with customers in developing markets snapping up everything from B-segment models like the Ford EcoSport all the way up to premium models like the Porsche Cayenne, Audi Q7, Range Rover, and others. Audi CEO Rupert Stadler sees the potential in crossovers, as he announces the addition of 11 new models to the company's lineup, bringing the total number of Audi models worldwide to 60.
This is not the first time Stadler has expressed his enthusiasm for SUVs, saying in May that he expected every third Audi model to be an SUV by 2020. Whether that meant every third unit sold or third model in the lineup is unclear, but it's clear SUVs will figure prominently in Audi's future product plans. Most recently, the company announced the entry-level Q1 joining the Q3, Q5, and Q7.
Stadler even left the door open for a model above the Q7, saying "We see a great deal of potential, particularly in the SUV segment, and in the especially prestigious full-size category." This Audi über-SUV could serve as the basis of the upcoming Bentley SUV, much as the Volkswagen Touareg, Porsche Cayenne, and Audi Q7 share platforms and components, as well as the Audi Q5 and recently debuted Porsche Macan.