From In The Beginning…Truck Trends - 1955 - Truck Trend History
The Birth of Truck Trend
While the first Truck Trend magazine was published in early 1998, the first Truck Trends column appeared in Motor Trend magazine in the July 1955 issue. Managing editor James A. Potter, who would become an instrumental staffer of sister magazine Wheels Afield, introduced the idea of truck-based design advances supplementing automotive products of the future. In retrospect, the ideas presented seem a bit quaint, but he was foreshadowing the huge crossover market that developed decades later. We present for your enjoyment, his original two-page article.