Nissan Project Titan Allows Enthusiasts to Crowd-Source Pickup
Nissan wants your help building a new Titan project truck. As a follow-up to Project 370Z, Project Titan was announced this week in Las Vegas. The project will allow Nissan's social media fans, along with shooting, hunting, and outdoor enthusiasts, to build the ultimate Nissan Titan off-roader, and then take it on an adventure of their choosing.
Though billed as a better way to allow the automaker to directly connect with enthusiasts (automotive and otherwise), Project Titan is really a thinly veiled attempt at directly connecting with the type of buyer that Nissan wants to tap to buy the next-generation Titan. By connecting with that audience, Nissan hopes to develop a truck that directly appeals to them.
The first phase of Project Titan involves 2500 journalists from shooting, hunting, and outdoor outlets. These journos were invited to tell Nissan what the ultimate adventure for the project Titan would be via video or the Twitter hash tag "#ProjectTitan," giving Nissan an idea of how the truck should be modified.
Not surprisingly, considering the nature of Twitter, early project ideas are pretty random. Some tweeted that the Nissan Titan should be lifted, given ARB locking differentials, and raced in Baja, while another person tweeted that Nissan should just "update the display on the radio." What an adventure that would be.
As the months go by, Nissan will announce new project phases via the @NissanTrucks Twitter account and Facebook page. The final phase of Project Titan will be putting a veteran who's been injured in the line of duty behind the wheel with an "outdoor-oriented journalist," and setting them off on an adventure.
We're quite sure that the MT reader can come up with a better automotive adventure than just 'updating the radio display,' so sound off with what modifications you'd make to the Nissan Titan, and where you'd take it in the comments below. We'll make sure the right people at Nissan see.