1973 1st Annual National Truck-In – Truck Trend History
Keep On Truckin
Photography by Mike Brenner and Corey Farley
The social remnants of the 1960s were still vibrant in the early '70s, although they had taken on a more materialistic expression. Vans became the transport of choice for many "counterculture" types. Their trucks, made up of equal parts of rolling interior design display and airbrushed billboard, were personalized automotive expressions and as varied as their owners/builders.
These photos are from Hot Rod's archive. They were shot at the 1st Annual National Truck-In in Colorado. The event was organized by Hot Rod's editor, Terry Cook. One of the first of its kind, it signaled a movement that continues to this day -- the Van-In.
Here are a few terms that were common from that era and this scene:
Shag carpet, swag lamps, brass bed, wood paneling, airbrush art, murals, portholes, CB-radios, side-pipes, captain's chairs, long hair, moustaches, halter tops, eight-track tapes, "Keep On Truckin'", metalflake, furry dashboards, freak drops, Naugahyde, waterbed, peace, love, and horsepower.