Porsche Commemorates Expansion of Leipzig Plant, Expects Big Macan Sales
Plant Expansion Expected To Bring Sales Volume Goal Early
Aside from Ferrari, perhaps no other brand in the world is as synonymous with sports cars as Porsche. But over the past decade, sport/utility vehicles have come to make up the majority of the brand's sales. The importance of SUVs to the brand's bottom line will only increase with the introduction of the 2015 Porsche Macan, the brand's second, smaller SUV. Porsche initially set a sales volume goal of 200,000 units globally by 2018, but is poised to hit that goal by 2015, according to Porsche AG CEO Matthias Mueller, Bloomberg reports.
One of the key components to Porsche's sales success had been its Leipzig, Germany, factory, which has built the Cayenne SUV for over a decade, is also home to production of the Panamera sedan, and will be the source of the Macan as well. Porsche commemorated its $630 million investment in the Leipzig plant this week, which includes bringing the bodywork of the Cayenne completely in house. Prior to the latest expansion, Cayenne bodies were brought in from VWAG's Bratislava, Slovakia, facility where the Cayenne's sister vehicle, the Volkswagen Touareg, is built.
The Macan will go on sale in Germany in April, with sales to follow in the U.S. by summer 2014.
Source: Bloomberg, Porsche