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  • December and Full Year 2016 Truck Sales – Out With A Bang

December and Full Year 2016 Truck Sales – Out With A Bang

F-Series, Ram, Midsizers Finish Year Strong

Jan 4, 2017
Truck sales ended the year on a positive note for the most part. The only exceptions were the GM fullsize models, which showed declines for both December and overall 2016 sales. GM has been purposefully restrained on fleet sales and excessive incentive spending, which likely impacted overall results. Ford F-Series sales were a blockbuster 87,512 for the month and a colossal 820,799 for the year.
Further down the list, the Nissan Titan and Honda Ridgeline are showing growing strength and the Chevy Colorado and GMC Canyon continue to be strong gainers for GM. The more than decade-old Nissan Frontier continues to sell well. Can 2017 keep the momentum up? We’ll have to wait and see.
1) Ford F-Series – December - 87,512, Up 2.7 Percent; Year – 820,799, Up 5.2 Percent
The Ford F-Series ended 2016 on a positive note, emphasizing its dominance of the fullsize market. The addition of the F-150 Raptor and a new Super Duty bodes well for a strong 2017.
Photo 2/12   |   2017 Ford F 150 STX Front Three Quarter
2) Chevrolet Silverado - 54,272, Down 13.8 Percent; Year – 574,876, Down 4.3 Percent
December and 2016 were slightly less rosy for the Chevy Silverado. As mentioned in the introduction, the General Motors under the Barra administration has been decidedly more restrained on fleet sales and incentive spending than the GM of yore, and competitors’ more generous sweeteners impacted overall volume.
Photo 3/12   |   2016 Chevrolet Silverado 1500 Midnight Edition
3) Ram 1500/2500/3500 - 47,556, Up 15 Percent; Year – 489,418, Up 9 Percent
The Ram brand was a big contributor to Fiat Chrysler Automobiles’ fortunes in 2016, with a robust December performance and a respectable 2016, up 9 percent. A new Ram is coming within a few years, but count on a continuous stream of special edition models to keep interest up in the current model.
Photo 4/12   |   2016 Ram 1500 Laramie Limited Crew Cab 4x4 Front Three Quarter
4) GMC Sierra - 23,290, Down 15.1 Percent; Year – 221,680, Down 1.1 Percent
The Sierra, like the Silverado, was down for December and for the year. A new, exceptionally powerful L5P Duramax bodes well for 2017 HD sales.
Photo 5/12   |   2016 GMC Sierra EAssist
5) Toyota Tacoma – 17,514, Up 1.9 Percent; Year – 191,631, Up 6.7 Percent
The Tacoma remains at the top of its class for midsize models. However the current king will soon face formidable competition in the form of a new Ford Ranger, as well as continued pressure from the Colorado and Canyon.
Photo 6/12   |   2017 Toyota Tacoma Trd Pro 58
6) Toyota Tundra – 11,556 Up 3.6 Percent; Year – 115,489, Down 2.9 Percent
Tundra sales were up for December but slightly down for the year. The Tundra received a facelift and mild makeover in 2014 but remains fundamentally unchanged since the current model’s introduction in 2007. Expect an all-new model in 2018 or 2019.
Photo 7/12   |   01 2016 Toyota Tundra Border 2 Border
7) Chevrolet Colorado – 9,431, Up 19.2 Percent; Year – 108,725, Up 28.8 Percent
Although the Colorado’s overall sales volume is just a fraction of its big brother Silverado’s, the trend trajectory shows a lot more potential upside. The introduction of the ZR2 model may not add a lot to overall sales for 2017 but will serve as an important “halo” model for the brand and likely attract showroom traffic.
Photo 8/12   |   2016 Chevrolet Colorado Z71 Trail Boss 3.0 Front End
8) Nissan Frontier – 6,069, Up 6.6 Percent; Year – 86,926, Up 38.4 Percent
The Frontier enters into its 12th year of production on a positive note, with both December and year-end sales up. The Frontier is an old design and shows it. However, its no-nonsense packaging and design still appeals to those looking for a good, basic midsize truck.
Photo 9/12   |   2016 Nissan Frontier Pro 4X
9) Nissan Titan – 4,396, Up 331.8 Percent; Year – 21,880, Up 80.2 Percent
Once left for dead, the Titan is back, and slowly regaining market share, helped with the introduction of the mainstream 1/2-ton Titan model and additional bed and cab configurations. The addition of a V-6 model later in 2017 will attract value-conscious buyers.
Photo 10/12   |   2017 Nissan Titan Half Ton First Drive Review 04
10) Honda Ridgeline – 4,085, Up 204,150 Percent; Year – 23,667, Up 4,451.3 Percent
The new Ridgeline continues to attract shoppers looking for a car-like driving experience in a midsize package. The Ridgeline’s unit body construction pays off in a roomier interior and better fuel economy than its body-on-frame rivals.
Photo 11/12   |   15 2017 Honda Ridgeline
11) GMC Canyon – 4,048, Up 34.9 Percent; Year - 37,449, Up 24.5 Percent
The Canyon topped 4,000 units for December and ended the year with a respectable 37,449 sales total. Combined sales still fall short of the Tacoma’s total, but there’s little doubt GM’s decision to bring back the midsize twins was the right one.
Photo 12/12   |   2016 GMC Canyon All Terrain Front Three Quarter 01

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