Subscribe to the Free
Newsletter
  • |
  • |
  • Ford Rebranding Commercial Truck Dealers

Ford Rebranding Commercial Truck Dealers

Initiative Includes Extended Service Hours, More Training

Jan 3, 2017
Ford Motor Company has long touted its leadership in commercial vehicles, and with the introduction of the Transit fullsize van and the all-new F-650 and F-750 models, the company has expansive coverage of the commercial vehicle segment below Class-8 trucks. To further emphasize its leadership of the segment, the company is rebranding its commercial vehicle dealers and service centers from Ford Business Preferred Networks to, logically enough, Ford Commercial Vehicle Centers, Automotive News reports.
The move is not merely window dressing. Along with the name change, the approximately 650 commercial dealerships and service centers nationwide will be required to operate longer service hours to better accommodate the needs of business owner, and offer more training to commercial vehicle specialists in all areas, including sales, financing, parts, and service. In addition to longer service hours, commercial dealers will be required to stock a minimum inventory of commercial vehicles and use a commercial tools ordering system. Participating dealers are now updating signage to reflect the new branding.
Ford has seen growth in its commercial vehicle business in the first half of 2016 and enjoys a commanding 30 percent market share in the commercial vehicle segment below class-8 trucks.
Source: Automotive News

POPULAR TRUCKS

MOST POPULAR

Subscribe Today and Save up to 83%!

Subscribe Truck Trend Magazine

Subscribe to:

Truck Trend
Magazine

PRINT DIGITAL
Subscribe Diesel Power Magazine

Subscribe to:

Diesel Power
Magazine

PRINT DIGITAL
Subscribe Truckin Magazine

Subscribe to:

Truckin
Magazine

PRINT DIGITAL
SUBSCRIBE TO A MAGAZINE
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP