“Long Live Ram” Ad Campaign Kicks Off During NFL Playoffs
Spots Highlight Durability, Class-Exclusive Features
Every truck brand likes to have a “best” claim, whether it’s best-selling, best warranty, best towing, or best fuel-economy. Arguably just as important is “longest-lasting.” While this mantle was claimed for a long time by Chevrolet, now Ram is making claim and cites data from IHS Automotive to back it up. To hit the point home with American truck buyers, Ram is releasing two new commercials that launched this past weekend during the NFL football playoffs and will run on cable and broadcast channels throughout the year.
The first spot, “Long Live Ram” highlight the brand’s blue collar roots with footage of a fisherman, an old country church being towed on a flatbed, and a Power Wagon winching a fallen tree off the road. The second spot, “Skate” shows a Ram HD with a front snowplow clearing a road and the town coming out on a frozen lake bed to ice skate. The two spots were produced by the Detroit-based advertising agency Doner. Additional ads are planned for 2017. The TV campaigns will run in conjunction with social media placement and “future lifestyle marketing extensions.”
Ram made a big impact during the 2013 Super Bowl game with its two-minute long “Farmer” ad narrated by legendary broadcaster Paul Harvey. The brand’s plans for “the big game” have not yet been announced.
Source: Ram Trucks