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  • February 2017 Truck Sales – Looking Up

February 2017 Truck Sales – Looking Up

Mar 1, 2017
After a shaky start to truck sales in the new year with a mixed performance in January, February showed renewed signs of growth, with all of the domestic fullsize models showing gains for the month. Further down the lists, the results were more mixed, with the Toyota Tundra showing a double-digit decline, as well as the Nissan Frontier. The Titan, on the other hand, continues to go from strength to strength, continuing to steadily grow its market share as more variants become available. Sales for the once-hot Chevy Colorado have slowed somewhat but are still on the positive side. The unibody Honda Ridgeline continues to perform respectably for the brand, out-selling the Titan and Canyon for the month.
1) Ford F-Series – 65,956, Up 8.7 Percent
As always, the F-Series continues its unbroken four-decade sales streak into February. However, General Motors did cumulatively out-sell Ford for the month with combined sales of the Silverado and Sierra. Add in the smaller but significant sales of the Colorado and Canyon, and it’s clear GM doesn’t plan on ceding much truck territory to Dearborn.
Photo 2/12   |   2017 Ford F 150 STX Front Three Quarter
2) Chevrolet Silverado - 50,504, Up 17.1 Percent
Silverado showed a strong double-digit gain for the month, thanks to an aggressive television advertising campaign, and regional offers. Although GM has said it plans to be conservative on rebates and incentives, to a certain extent, they’re just the cost of doing business in this competitive segment.
Photo 3/12   |   2016 Chevrolet Silverado 1500 Rally Edition Front Three Quarter 01
3) Ram 1500/2500/3500 - 39,046, Up 5 Percent
Ram showed a modest gain for February. Incentives and offers are still relatively generous compared to Ford and GM, and Ram dealers have a reputation for offering deep discounts. An all-new Ram 1500 is expected soon, just in time to do battle with a fully redesigned Silverado and Sierra.
Photo 4/12   |   2017 Ram 1500 Copper Sport Left Front Angle
4) GMC Sierra - 17,618, Up 15.9 Percent
Combined with the Silverado’s strong February performance, the added sales of the Sierra helped cumulatively push GM over the top to take the fullsize sales crown. GM also likes to remind us that it’s even further ahead when you add in sales of the midsize models. With a new Ranger about to join the fray in the next 18 months, expect the competition to intensify.
Photo 5/12   |   2016 GMC Sierra EAssist
5) Toyota Tacoma – 14,256, Up 0.6 Percent
The Tacoma squeaked out a modest gain for February. However, even with relatively flat sales lately, it remains the best-selling midsize truck by a substantial margin. An all-new Frontier and Ranger due soon will heat up competition. The Tacoma is in little danger of losing its crown for the foreseeable future.
Photo 6/12   |   2017 Toyota Tacoma Trd Pro 85
6) Chevrolet Colorado – 7,519, Up 1.7 Percent
At one time posting monthly sales of more than 10,000 units a month, sales growth has slowed for the Colorado. February showed a modest gain for the midsizer. The addition of the ZR2 off-road variant later this year will serve as a halo model for the line, and GM hopes it will lead to increased sales for other Colorado models as well.
Photo 7/12   |   2016 Chevrolet Colorado Midnight Edition Front Quarter Studio
7) Toyota Tundra – 7,234 Down 12.9 Percent
Tundra sales were down once again for the month. The truck received cosmetic refresh inside and out for 2014 but remains relatively unchanged since the second-generation model’s debut in 2007. Some are expecting an all-new Tundra in 2019.
Photo 8/12   |   02 2016 Toyota Tundra Border 2 Border Gulf Of Mexico
8) Nissan Frontier – 4,736, Down 30.7 Percent
The pattern seems to be feast or famine for the Frontier, going from months of double-digit gains to double-digit declines. Could the Frontier’s unprecedented age of 12 years finally be catching up to it? We remain fans of the Frontier despite is undeniable age. However, buyers will likely respond favorably to a full redesign, which is expected for 2019.
Photo 9/12   |   2016 Nissan Frontier Pro 4X
9) Honda Ridgeline – 3,265
While not a chart-topper, the Ridgeline sells competitively for the midsize segment, and offers an interesting alternative to the trucky, body-on-frame entries from its competitors. The Colorado and Canyon have raised the bar for refinement in the segment, but the Ridgeline has some inherent advantages in interior room and ride quality thanks to its unibody design.
Photo 10/12   |   2017 Honda Ridgeline Black Edition Front Three Quarter 05
10) Nissan Titan – 2,988, Up 181.9 Percent
The Titan’s growth story continues into February as the single cab model rolls into showrooms, soon to be followed by the King Cab model. The only missing piece now is the base V-6 model. The 5.6L Endurance gas V-8 is expected to remain the volume seller.
Photo 11/12   |   2017 Nissan Titan Half Ton First Drive Review 37
11) GMC Canyon – 2,978, Up 22 Percent
The Canyon showed a healthy 22 percent gain for February, with combined sales of more than 10,000 units including the Colorado. The duo’s surprising success has prompted Ford to come back into the market with a new Ranger. This is about to get interesting……….
Photo 12/12   |   2016 GMC Canyon SLT Front Three Quarter 01

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