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  • January 2017 Truck Sales – Cautious Start

January 2017 Truck Sales – Cautious Start

Feb 1, 2017
The first month of the new year showed mixed results among truck sales. The Ford F-Series, bolstered by the all-new Super Duty line, posted strong results for January, while the Chevrolet Silverado was up modestly, as was Ram. The Import brands did not fare as well overall, with both the Toyota Tacoma and Tundra down. However, the Nissan Titan is still showing strong growth on the introduction of the new 1/2-ton model, and the Honda Ridgeline is finding lots of new homes.
The Colorado is up year over year for January. However, the Canyon is down. The aging Nissan Frontier, which posted many strong months in 2016, slumped significantly for January, down 39.4 percent. Will president Trump’s promise for major infrastructure investment heat up truck sales in the months ahead? Stay tuned.
1) Ford F-Series – 57,995, Up 12.5 Percent
The F-Series posted strong results for the first month of the year, bolstered by an all-new Super Duty line, and updated powertrains for the F-150. Can Ford keep up the momentum for the rest of the year?
Photo 2/12   |   2017 Ford F 150 Platinum 4x4 EcoBoost Front Three Quarter In Motion 03 E1477965068208
2) Chevrolet Silverado - 35,553, Down 6.1 Percent
Silverado sales slowed for January 2017, down 6.1 percent for the month. General Motors has been more conservative with its incentives strategy lately, preferring to concentrate on margins over volume.
Photo 3/12   |   2017 Chevrolet Silverado High Desert Front Angle
3) Ram 1500/2500/3500 - 33,769, Up 4 Percent
Ram was up slightly for January. A steady stream of special-edition packages keeps up interest among potential buyers.
Photo 4/12   |   2017 Ram Rebel 1500 Black Snow Action
4) GMC Sierra - 13,732, Down 4.5 Percent
After many strong months in 2016, the Sierra is down slightly for January. Combined Silverado and Sierra sales didn’t come close to matching the juggernaut that is that is the Ford F-Series.
Photo 5/12   |   2016 GMC Sierra EAssist
5) Toyota Tacoma – 12,509, Down 1.6 Percent
The Tacoma is still the sales leader among midsize trucks by a long shot. However, it’s no longer a duopoly in the midsize market, with competitors from GM, Honda, and the Ford Ranger coming in 2019. Sales were down slightly for the month.
Photo 6/12   |   2017 Toyota Tacoma Trd Pro 85
6) Toyota Tundra – 6,628 Down 8.4 Percent
Tundra sales declined slightly for the month. Toyota’s fullsize truck is entering into its 10th year without a major redesign. Its 2014 facelift freshened styling inside and out, but mechanicals were essentially unchanged. Can Toyota stay competitive in this white-hot segment?
Photo 7/12   |   02 2016 Toyota Tundra Border 2 Border Gulf Of Mexico
7) Chevrolet Colorado – 6,413, Up 16.4 Percent
Among conventional midsize models, the Colorado was the only one that showed strong growth for January. The addition of the off-road–oriented ZR2 model coming later in 2017 will give the line a halo model and finally give the Tacoma TRD Pro a legitimate competitor.
Photo 8/12   |   2016 Chevrolet Colorado Z71 Trail Boss 3.0 Front End
8) Nissan Frontier – 3,857, Down 39.4 Percent
After months of surprisingly strong sales in 2016, sales finally slowed down, and significantly in January. The Frontier is the senior citizen of the pickup market, going into its 12th year without a full redesign. A new Frontier based on the global NP300 Navara is expected soon.
Photo 9/12   |   2016 Nissan Frontier Pro 4X
9) Nissan Titan – 2,768, Up 195.4 Percent
The Titan is continuing to build sales momentum, bolstered by a broader product lineup including regular cab, diesel, “heavy-half” XD, and soon to be introduced V-6 and King Cab models. Expect to see its numbers continue to increase through 2017.
Photo 10/12   |   2017 Nissan Titan Half Ton First Drive Review 37
10) Honda Ridgeline – 2,681, Up 133,950 Percent
The Ridgeline continues to validate Honda’s wisdom in bringing back its unconventional interpretation of a pickup. With most of the capability of its midsize peers in a more comfortable, efficient package, the Ridgeline is continuing to find plenty of new homes.
Photo 11/12   |   24 2017 Honda Ridgeline
11) GMC Canyon – 2,059, Down 9.3 Percent
The Canyon is starting out 2017 down slightly, in contrast to the Colorado’s strong January performance. The addition of the Denali trim is in response to continued high consumer demand for high-trim models, even in the midsize segment.
Photo 12/12   |   2017 GMC Canyon Denali Front Three Quarter



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