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  • February 2017 SUV Sales – All Hail The New King

February 2017 SUV Sales – All Hail The New King

Nissan Rogue Tops February Sales Chart

Mar 1, 2017
After months and even years of rote repetition of the Honda CR-V, Toyota RAV4, and Ford Escape trading places at the top of the SUV sales charts, we now have a new, if temporary, king of the SUV hill, and its name is Nissan Rogue. Topping the Honda CR-V by more than 1,000 units, the Rogue’s climb to the top has been slow and steady but deliberate.
Among the midsizers, the Ford Explorer took top honors for the segment, with the Jeep Cherokee fending off a strong performance by the Subaru Outback to remain in the Top 10. Jeep was once again the best-represented brand on the Top 10 list with three models.
1) Nissan Rogue – 33,149, Up 53.7 Percent
We’ve watched the Rogue steadily climb the charts to where it stands today, on top of the SUV sales chart. Modest, continual upgrades, including the addition of a hybrid model for 2017, continue to add to its success. The addition of the slightly smaller Rogue Sport model in the spring will help to keep the Rogue solidly among the top three going forward.
Photo 2/11   |   2017 Nissan Rogue Hybrid Sl Front Three Quarter
2) Honda CR-V – 31,898, Up 26.3 Percent
The CR-V was forced to relinquish its sales crown for the month, but there’s no denying that the CR-V is an SUV sales juggernaut and remains the one to beat in this market. An all-new 2017 model will likely renew buyers’ interest, and we see it reclaiming its spot on the podium in the months ahead.
Photo 3/11   |   2017 Honda Cr V Exterior Front Three Quarter Wide
3) Ford Escape – 27,637, Up 15.9 Percent
The Escape showed a strong performance for February, up 15.9 percent, and pulling ahead of long-time rival RAV4. A refresh for the 2017 model year brings updated tech and styling and keeps the Escape relevant until the next full redesign, expected in 2019 or 2020.
Photo 4/11   |   2017 Ford Escape Left Front Driving
4) Toyota RAV4 – 26,351, Up 3.2 Percent
The RAV4 is down a few notches from its typical top-two performance over the last few months. It remains Toyota’s third best-selling model behind the Camry and Corolla, although Toyota executives have inferred they believe it’s only a matter of time before the RAV4 becomes the brand’s consistent best-seller.
Photo 5/11   |   002 2016 Toyota RAV4 Hybrid
5) Chevrolet Equinox – 22,464, Up 13.3 Percent
The Equinox showed a strong performance for the month with more than 22,000 units sold, up 13.3 percent from February 2016. An all-new model with optional turbodiesel power is coming for 2018.
Photo 6/11   |   2016 Chevrolet Equinox LTZ Front Three Quarters
6) Ford Explorer – 19,145, Down 4.3 Percent
The Explorer takes its traditional place as the best-selling midsize model on the list. Much like the F-150, pricing for the Explorer ranges from modest, starting in the low 30s, to more than $50,000 for top-trim models. This breadth of coverage assures there’s an Explorer for nearly any potential buyer.
Photo 7/11   |   2017 Ford Explorer Xlt Sport Right Front View
7) Jeep Grand Cherokee – 18,925, Up 11 Percent
The Grand Cherokee takes the prize this month for being the best-selling Jeep model and only behind the Ram pickups as the best-selling model in FCA’s North American lineup. Although the WK2 platform has been around since 2011, a steady stream of updates and special editions has kept it relevant and popular in the marketplace.
Photo 8/11   |   2017 Jeep Grand Cherokee Trailhawk Front Three Quarter 04 E1458585838780
8) Toyota Highlander – 15,928, Up 27.8 Percent
The Highlander showed a surprisingly strong performance for the month, putting it above Top 10 regulars like the Jeep Wrangler and Cherokee. An updated 3.5L V-6 making nearly 300 hp gives the Highlander a surprising amount of verve for a soccer shuttle workhorse.
Photo 9/11   |   2017 Toyota Highlander Se Front
9) Jeep Wrangler – 13,641 – Up 2 Percent
The Wrangler has typically ranked a little higher on the list. Strong performance by the Highlander and other midsize models pushed it down a few notches. Yet its strong sales performance validates the enduring popularity of this timeless classic.
Photo 10/11   |   2016 Jeep Wrangler Front Three Quarter
10) Jeep Cherokee – 13,615 – Down 11 Percent
The Cherokee fended off the Subaru Outback to hang on to 10th place by a mere 138 units, once again giving Jeep three models in the top 10 list, further emphasizing the brand’s dominance of the SUV market.
Photo 11/11   |   2016 Jeep Cherokee Limited Front Three Quarter 02