The Ford Motor Company experienced an unexpected rebranding overnight when the Blue Oval signage atop its Detroit headquarters blew away in high winds.
According to Automotive News, part of the signage tore in the area’s 50-mph wind gusts, wrapping around its underlying structures. The Ford logo atop the headquarters is rendered in a flexible, weatherproof fabric, lit from behind by an array of outdoor lamps. Michigan historian Mason Christensen took photos of the company’s logoless headquarters this morning, showing how the center section of the sign was ripped away, leaving a tiny border of blue around the edge.
No one was injured when the logo fabric ripped away from the building, and according to Automotive News, the lighting and underlying structure are intact. The company is working to restore the Blue Oval as soon as possible, but Ford will have to order a new cover for the 20-foot-wide sign.
| Ford Headquarters Blue Oval Gone
In an interesting bit of trivia, Automotive News reminded us that the Blue Oval logo was put up as collateral in 2006 after Ford took on billions in debt, a move that may have saved the company during the last decade’s economic challenges. The logo was restored to the company’s intellectual coffers six years later.
Source: Automotive News
, Mason Christensen via Twitter