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  • March 2017 Truck Sales – F-Series Dominates, Titan Gains

March 2017 Truck Sales – F-Series Dominates, Titan Gains

Trucks Relative Bright Spot Among Slow Sales Month

Apr 3, 2017
Overall car sales in March showed a pronounced slowdown relative to 2016 results. Trucks fared relatively better, but even in this usually robust segment, results were decidedly mixed. The Ford F-Series showed a 10 percent gain for the month, while the Sierra and Silverado were both down double digits. Ram pickup sales were up a modest 6 percent. The usually strong sales performance of the Colorado and Canyon were muted this month, following suit of the fullsize models, both down double digits.
The Nissan Titan, on the other hand, showed a big move up over last year on the strength of a full-fledged lineup, including the XD, regular cab, and new King Cab models. Sales for the Toyota Tacoma and Tundra were both down modestly for March.
1) Ford F-Series – 81,330, Up 10.1 Percent
The F-Series led March sales by a commanding margin, up for the month, and had the highest sales for the year so far. March 2017 sales represented the best March for the F-Series in more than a decade. Lariat, King Ranch, and Platinum models represented 56 percent of Super Duty sales for the month, raising the average transaction price.
Photo 2/12   |   2017 Ford F 150 STX Front Three Quarter
2) Ram 1500/2500/3500 - 46,384, Up 6 Percent
Aside from the F-Series, Ram is the only other domestic brand that showed a sales increase for March. The brand continues to introduce limited-edition variants to keep interest up, as well as generous incentives to entice potential buyers.
Photo 3/12   |   2017 Ram 1500 Copper Sport Left Front Angle
3) Chevrolet Silverado - 42,410, Down 11.6 Percent
Silverado sales tumbled 11.6 percent for the month, coming off a strong performance in February. The introduction of the new L5P Duramax diesel in the HD models will increase interest in that segment. However, few major changes are expected for the 1/2-ton models, which will get a full redesign for the 2019 model year.
Photo 4/12   |   2017 Chevrolet Silverado High Desert Front Angle
4) GMC Sierra - 18,460, Down 14.3 Percent
The Sierra’s sales decline for the month is a marked reversal of fortune from February, when GM snagged the cumulative truck sales crown from Ford. Expect increased interest for the HD models due to the introduction of the L5P Duramax. Like the Silverado, the Sierra is slated for a full-fledged redesign for the 2019 model year.
Photo 5/12   |   9 2017 Gmc Sierra Denali 2500hd Front Driver Side
5) Toyota Tacoma – 16,728, Down 5.4 Percent
Tacoma sales were down modestly for the month and outpaced sales of all of its rivals both on a percentage basis and overall sales. The Tacoma is still the model to beat in the midsize market.
Photo 6/12   |   2017 Toyota Tacoma Trd Pro 85
6) Toyota Tundra – 9,358 Down 6.4 Percent
Tundra sales were down modestly for the month. However, it moved closer to the 10,000-unit mark, its traditional sales benchmark. Refreshed for 2014, the Tundra gets another nip and tuck for 2018 before a full redesign expected in 2019 or 2020.
Photo 7/12   |   2015 Toyota Tundra 1794 Edition Front Three Quarter In Motion
7) Chevrolet Colorado – 8,426, Down 13.3 Percent
The Colorado saw a decline of 13.3 percent for March. The precise reason for this is unclear. The introduction of the ZR2 off-road variant later this year will likely have a positive effect on consumer awareness of the Colorado, as well as a “halo” effect on other Colorado models.
Photo 8/12   |   2016 Chevrolet Colorado Duramax TurboDiesel Front Quarter 01
8) Nissan Frontier – 6,973, Down 14.9 Percent
The Frontier out-sold its bigger brother in absolute terms for March, but momentum is clearly on the side of the Titan, with sales up more than 300 percent over last year. We’ve seen spyshots of a new NP300 Navara-based Frontier on U.S. soil, so we’re expecting an all-new Frontier soon.
Photo 9/12   |   2016 Nissan Frontier Pro 4X
9) Nissan Titan – 5,539, Up 334.8 Percent
Now that the Canton, Mississippi, plant is running at full steam, and the full lineup of Titan models are becoming available, sales are taking off like a rocket for the Titan. While it still has a ways to go to catch up to the Tundra, the prospect doesn’t look quite so distant now.
Photo 10/12   |   2017 Nissan Titan King Cab Right Front Angle
10) Honda Ridgeline – 3,778
Once left for dead, the new Honda Ridgeline continues to win fans among light-duty truck buyers willing to give up a small amount of ultimate capability for a smoother ride and roomier cabin. Those of you that were fans of the original model’s dual-action tailgate and in-bed trunk will be pleased to learn that both features carry over to the new model.
Photo 11/12   |   15 2017 Honda Ridgeline
11) GMC Canyon – 2,490, Down 13.1 Percent
Sales for the GMC Canyon took a precipitous decline for March, down 13.1 percent. Aside from the availability of the new Denali trim for 2017, there’s not an equivalent of the ZR2 in the Canyon lineup to stir up customer interest in the model.
Photo 12/12   |   2017 GMC Canyon Denali Front Three Quarter



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