Ford Could Build Electric F-150, But Not Anytime Soon
Focus on Hybrid Model Coming in 2020
Faced with flat-to-declining stock price, and surpassed by relatively low-volume specialty carmaker Tesla in market valuation, Ford has suddenly found itself on the defensive in terms of its investment and business strategy. Although comparing Ford to Tesla is arguably like comparing apples to oranges, many are questioning why Ford isn’t investing more aggressively in electrification, especially since Ford was the largest recipient of a $6.1 billion Advanced Technology Vehicle Manufacturing (ATVM) loan from the Department of Energy in 2009.
Business Insider reached out to Ford Chief Technology Officer Raj Nair for more insight into the company’s truck development priorities. BI asked Nair if the company would ever consider building an all-electric F-150. While Nair wouldn’t rule the possibility out, he said the company’s focus on the near-term is on developing a hybrid model. A hybrid F-150 is expected around 2020. The F-150 is receiving a comprehensive mid-cycle refresh for 2018, including an optional turbodiesel V-6 engine. Nair explained the advantages of a hybrid over a full electric in an application such as the F-150. One advantage was that a hybrid requires a smaller battery pack, enabling potentially higher towing and payload capacities. The weight of the larger battery that would be required in a full electric powertrain could reduce those capacities.
Source: Business Insider