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  • Ram Trucks Giving Away Truck to Trainer of Winning Kentucky Derby Horse

Ram Trucks Giving Away Truck to Trainer of Winning Kentucky Derby Horse

Giveway Part of Major Brand Presence at Event

May 4, 2017
If you’ve spent any amount of time at any equestrian event, you know a big part of the culture and logistics are HD trucks, transporting the horses, their trainers, riders, and equipment to and from the event. So it’s only natural that Ram Trucks is a sponsor of arguably the biggest equestrian event of them all: The Kentucky Derby. The Ram brand is sponsoring the event for the eighth consecutive year and is recognized as the official truck of Churchill Downs and the Kentucky Derby. The brand will be well-represented throughout the event venue, with signage, posters and video boards, as well as a major television presence on NBC during the event.
Ram is also sponsoring three jockeys in the race itself and will have branding on gate crew staff uniforms. A Ram ProMaster will also transport the ceremonial floral garlands from the nearby Kroger to the event. A pink-wrapped Ram 3500 will lead the parade of Kentucky Oaks Survivors, a parade of 143 survivors of breast and ovarian cancer. Finally, the trainer of the winning horse will be awarded a one-of-a-kind special-edition Ram 2500 Limited with Kentucky Derby 143rd logos and a hand-painted Kentucky Derby rose on the grille. You can follow Ram’s activity at the Kentucky Derby by following the social media hashtag #RamDerby.
Source: Ram Trucks

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