Volkswagen Cuts Pricing on 2018 Tiguan Effective Immediately
Each Model Except Top-Spec SEL Premium Sees a Price Cut
Volkswagen is seeking more buyers for the all-new 2018 Tiguan by cutting the price of the compact SUV. According to reporting by Automotive News, the automaker sent notices to its dealers Thursday informing them of new pricing for almost every 2018 Tiguan, effective immediately.
Volkswagen will send its retailers updated window stickers for unsold units, which reflect a price decrease of $600 for the Tiguan S, $2,180 for the SE, and $1,460 for the SEL. All-wheel-drive versions will get identical price cuts, respective to the trim level. Immune from those price cuts are the front- and all-wheel-drive Tiguan SEL Premium; that model will get the same pricing as before.
That means the new Tiguan will start at $24,595 for the base S, while the SE will cost $26,750 and the SEL $31,090. The SEL Premium will cost $36,250. Volkswagen’s 4Motion all-wheel-drive will add $1,300 to each trim level. Those numbers compare well to the segment-leading Honda CR-V, which starts at $24,150 for 2018 and tops off at $32,650 with all the bells and whistles. On the Honda, all-wheel drive is a $1,400 option.
According to Automotive News’ sources, the price cuts are intended to help the Tiguan conquest shoppers from other automakers. Volkswagen has been vying for mainstream success for the past decade or so, offering vehicles redesigned with certain cost-cutting measures to make them attractive to price-conscious American buyers.
The Tiguan is no exception, and its newly lowered prices should help attract CR-V and Toyota RAV4 buyers into something with a touch more Teutonic charm. The objective, obviously, is increased sales, and the compact crossover segment in which those SUVs compete is one of the largest slices of the American auto market pie.
We’ve driven the Tiguan and found it to be a pleasant, inoffensive crossover, offering Volkswagen-signature handsome styling, a quiet interior, and an available third-row seat on some models. With lower prices almost across the board, buyers should find a lot to like in the 2018 Tiguan.
Source: Automotive News, Volkswagen