Jeep Brand Recognized as a Society of Cult Brands Honoree
Marketing, Innovation, and Engagement Result in Cult-Like Status
Jeep guys tend to be fanatics about, well, their…Jeeps. If one guy who has a Jeep comes upon another guy who has a Jeep, they potentially have something to talk about for many hours to come and phone numbers are likely to be exchanged. In addition to their beloved Jeeps, we’re talking hats, shirts, strollers, and even a special wave to other Jeep owners. They are passionate and loyal, eager to identify themselves as part of a brand—a community, really—that’s bigger than themselves.
It’s fitting that Jeep was one of eight brands recognized as a 2018 Cult Brand Honoree during an annual marketing conference put on by the Society of Cult Brands called The Gathering, which took place February 21-23 in Banff, Alberta, Canada. The association aims to recognize and learn from brands whose unique marketing strategy and innovation result in commendable brand engagement and cult-like status among consumers. While other automotive brands have been nominated in years past, Jeep is the first to attain Cult Brand Honoree status. The seven other brands recognized for 2018 include: Snickers; Gatorade; Vans; Jack Daniel’s Tennessee Whiskey; Beats by Dre; charity: water; and PlayStation.
"Having the Jeep brand acknowledged as a Cult Brand Honoree, just as the all-new 2018 Jeep Wrangler and new 2019 Jeep Cherokee begin to arrive in dealerships, is a testament the people who since 1941 have dedicated themselves to building the world's most capable SUVs with off-road capability that is second to none,” said FCA’s Head of Jeep Brand Mike Manley. “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans, and followers."Source: FCA