Gaining Ground: Midsize Truck Segment Grows 20 Percent in 2018
By the Numbers, Part 1: U.S. Truck Sales, Fullsize vs. Midsize
Believe it or not, it’s July already, which means data exists for truck sales for the first half of 2018 (January through June), which can be compared and contrasted to the first half of 2017. If you’re a regular visitor to this site, then you’re into factory and custom trucks and are probably at least curious about truck sales. The bottom line is that the U.S. pickup truck market is doing well.
In a series of mini stories, we’ll investigate some stats. First, let’s look at the midsize segment versus the fullsize segment. In the first half of 2017, midsize sales came in at 216,195 units, and in the first half of 2018, rose to 259,678. That’s a 20 percent increase. Fullsize sales came in at 1,120,422 units in the first half of 2017, and rose to 1,155,711 units in the same period for 2018—a 3 percent increase. Combined, that’s a 6 percent year-over-year increase for midsize and fullsize trucks, from 1,336,617 in 2017 to 1,415,389 in 2018. The 2017 share of fullsize to midsize was 84 percent to 16 percent, with 2018 shifting slightly to 82 percent fullsize and 18 percent midsize.
The expansion of the midsize segment from 16 percent to 18 percent of the U.S. truck market comes courtesy of strong Chevrolet Colorado (think ZR2), Toyota Tacoma, and GMC Canyon sales, in particular. The midsize segment, which currently also includes the Nissan Frontier and Honda Ridgeline, will be further impacted by the introduction of the Ford Ranger (after a sizable absence) and Jeep Wrangler pickup, as both Ford and FCA do not currently have a midsize offering.
Next, we’ll break down the fullsize and midsize numbers.
Source: Seeking Alpha