Whoops! Ford Goes Live With 2019 Ranger Configurator, Could Start at $24,000
Company Quickly Removed Build-Your-Own from Website
Ford accidentally published the configurator tool for its 2019 Ranger on Tuesday, allowing quick-witted enthusiasts to spec out their ideal midsize pickups. Off-Road.com was able to capture screengrabs of the configurator, revealing a base price of $24,300 for the 2019 Ranger SuperCab XL. One caveat: Ford says the configurator feature mistakenly went live and its information (including pricing) is subject to change.
We already know the Ranger will be available in three trim levels (XL, XLT, and Lariat) and two body styles (SuperCab and SuperCrew), but many of the truck’s specifics are still a mystery at this point. Off-Road.com reports that the SuperCab will be available in all three trim levels, as will the SuperCrew. On the configurator, the four-door truck started at $26,520 for the XL, with the XLT demanding $30,115 and the Lariat $34,385, while the SuperCab variant of each is about $2,000 cheaper. Four-wheel drive adds about $4,000 to the price, which means a top-spec Lariat SuperCrew 4x4 will demand more than $38,000 if the configurator is to be believed.
Ford will also reportedly offer the FX4 off-road package on all 2019 Rangers, including the base XL. This package might cost as little as $1,295, which smacks us as a good deal given it includes an electronic-locking rear axle, skidplates, Trail Control, an off-road–tuned suspension, and more. Off-Road.com reported that an XL SuperCab thus equipped would cost $32,980 (owing to mandatory option pairings). Going whole hog on a Lariat SuperCrew 4x4 would require $45,645, comparing well to a fully loaded Chevrolet Colorado Z71.
Again, Ford wouldn’t confirm that the information in the configurator was accurate, but if it is, the company is striking at the heart of the midsize truck market. The Ranger’s reported $24,300 starting price is higher than that of the Colorado ($20,200) and Nissan Frontier ($18,990), but the Ford could be priced lower than the Toyota Tacoma ($25,400) and Honda Ridgeline ($29,990). We can’t wait to learn accurate pricing details of Ford’s new baby, but alas, for that we’ll probably have to wait another few months.