Ford Officially Launches 2019 Ranger Configurator, Base Price Sits at $25,395
How Would You Spec Yours?
After accidentally publishing (and quickly unpublishing) the configurator for the 2019 Ranger last week, Ford officially launched the online tool today, betraying the Ranger’s pricing and options structure. The 2019 Ranger will start at $25,395 for a base XL SuperCab 4x2, including $1,095 for destination. (Build your own at Ford's website!)
Subtract Ford’s delivery charge and that number exactly matches the base pricing shown in last week’s whoopsie. It must be acknowledged that it represents a fairly substantial jump in base price compared to its domestic competition: the base four-cylinder Chevrolet Colorado starts at just a shade over $20,000. Admittedly, the Ford’s 2.3L EcoBoost I-4 will undoubtedly offer more power and torque than that truck’s somewhat anemic 200 hp and 191 lb-ft, and we presume the Ranger will get a standard automatic transmission.
From the base XL, prices rise just a bit. SuperCab versions of the XLT and Lariat ask $29,035 and $33,305, respectively. The base SuperCrew XL costs $27,615, the XLT $31,210, and the Lariat $35,480.
Adding four-wheel drive requires about $4,000, depending on the model. At $29,555, the XL SuperCab 4x4 is $4,160 more than the two-wheeler. The XLT and Lariat 4x4 SuperCabs require exactly four large more, at $33,035 and $37,305. The same price differences hold true for the passenger-friendly SuperCrew: A 4x4 XL costs $31,775, while the XLT asks for $35,210 and the Lariat $39,480.
To be certain, nearly 40 grand is a significant starting point for a midsize pickup without any added extras. For comparison, a nicely equipped Colorado Z71 crew cab 4x4 starts at $37,195 and goes up to $39,620 with a few luxuries like Bose audio, a navigation system, and towing accouterment. While we’ve come to accept midsize trucks as having the same MSRP problems as their fullsize brethren, it’s a bit sad to see Ford not take the opportunity to significantly undercut its primary competitor.
Nevertheless, the Ranger promises to be a fine truck for active individuals and small families (particularly when optioned with the $1,295 FX4 off-road package). Below is the result of a few minutes of dutiful, ahem, research using the configurator tool, in which we've identified three different avenues Ranger owners could take. Single folks who just want a cool, rugged truck could do well with the XL SuperCab 4x4 equipped with the FX4 package (which also requires upgrading to a new option group). So equipped, a lightly optioned XL 4x4 would be just under $35,000.
We bet most people will opt for the Ranger XLT SuperCrew, so we built a 4x4 with plenty of options. Adding standard blind-spot monitoring and more premium interior and exterior materials over the XL, our version of the XLT came out to $40,525.
And way up at the top, we ticked almost every option box to see how expensive we could get a Lariat SuperCrew 4x4 to cost. With $595 worth of fancy white paint, a premium B&O Play audio system, and plenty of exterior option packages, our version of the Lariat came out to a fairly staggering $45,145. Of course, a vehicle so equipped would likely be one of the most luxurious midsize pickups on the market.
Go over and play on the configurator, then let us know how you'd spec out your 2019 Ford Ranger.