Calling All TITANs Campaign Celebrates Everyday Heroes
Nissan has launched an integrated marketing campaign called Calling All TITANs, #CallingAllTITANS. Find all the information on the campaign website—callingalltitans.com. Nissan has become savvy to the notion that owners of Nissan Titan trucks strive to improve the world around them. They are the everyday heroes who take action when they see a need, go out of their way to make somebody else’s day better, and who sacrifice their time and resources for the sake of others. They are the TITANs of their home, workplace, neighborhood, and wilderness. The campaign launch comes on the heels of Nissan’s total August truck sales, which reported a year-over-year growth of 21.7 percent.
To help kick off the campaign and the significance of everyday heroes, the Nissan Trucks Facebook page will be hosting Facebook live interviews on Wednesday, September 5, with three organizations that epitomize the notion of stepping up in times of crisis: the American Red Cross (10AM EST), Habitat for Humanity (12PM EST), and the National Parks Foundation (2PM EST). Be sure to tune in at those times. In addition, Nissan is donating one million dollars (cue up Dr. Evil) collectively to the American Red Cross, Habitat for Humanity, and the National Parks Foundation.