#MTSEMA18 – Mopar Customizes Two 2019 Ram 1500 Pickups for SEMA 2018
Lifted Rebel and Lowered Big Horn Among FCA’s Big Announcements
This year, the 2019 Ram 1500 has been a staple of the auto show circuit, thanks to a January reveal at the 2018 North American International Auto Show. Since then, it’s made appearances at just about every major event, with even the Mopar folks getting into the spirit of things at the 2018 Chicago Auto Show. But now, Ram will let Mopar really go wild on the new pickup, because it’s time for SEMA 2018 and all the glamour the show entails.
Eager to make its mark on the excellent new pickup, Mopar will customize two versions of the Ram 1500 for SEMA: A Rebel and a Big Horn. And although both are cut from the same fullsize pickup cloth, their build philosophies will be divided—one destined for the street and the other off-road–bound.
2019 Ram 1500 Rebel by MoparThe 2019 Ram 1500 Rebel, now in its second generation, gets some added ‘tude courtesy of a Mopar 2-inch lift kit, Mopar 18-inch beadlock wheels in satin black, and 35-inch Goodyear Wrangler DuraTrac tires. The upgraded rolling stock improves ground clearance further, while still offering the same high level of traction as the stock Rebel’s DuraTracs.
In addition, the Rebel gets a concept hood with a massive center scoop cut into its contours, trimmed with a Grey Metallic Mopar graphic. A Ram Airflow cold-air intake system improves the performance of the 5.7L Hemi V-8 a bit as well.
The Rebel also receives a “Ram Bar” bed rack, with mounting points for five LED off-road lights casting 4,800 lumens each. There’s a spray-in bedliner for added protection, as well as a concept spare tire carrier and a Mopar rear bed step. Satin black Rebel graphics make an appearance on the bedsides, while each of the badges are dipped in Grey Metallic. Black exhaust tips complete the sinister exterior transformation.
Inside, the conventional Rebel’s red anodized trim has been blacked out, with Mopar all-weather floor mats, doorsill guards, a wireless charging pad, and a Mopar concept pedal kit. The Mopar-customized Ram Rebel is indeed an interesting study in how much customized, stylish capability an owner could achieve without even leaving the Ram showroom.
Ram 1500 Big Horn “Low Down” by MoparIf the Rebel shows what is, the Big Horn “Low Down” concept shows what could be—given enough interest from customers, that is. While the Rebel got jacked up on taller tires and a 2-inch lift, the Low Down gets dropped 2 inches thanks to a Mopar prototype lowering kit. Hunkered down on production 22-inch Ram wheels, the street-style Big Horn looks good. Real good.
Mopar calls the color scheme “Brassphault,” with Gloss Black uppers, Billet Silver lowers, and a Brass Monkey stripe separating the two. Brass Monkey also makes an appearance on the wheels, accenting the Gloss Black rollers nicely. Each of the badges and the Mopar hard tonneau cover are dipped in Gloss Black as well, while the Mopar fender flares get smoothed into the body and painted Billet Silver.
The same scooped concept hood appears on the Low Down, giving it a mean appearance. Furthermore, there’s a Ram Airflow cold-air intake aiding performance, as well as 5-inch exhaust tips for a bit more aggression.
As much as we love off-roading, the Low Down’s sleek appearance has it starring in most of our pre-SEMA dreams. We look forward to seeing both the Mopar Rebel and the Low Down concept at the 2018 SEMA Show next week, and you can follow along with all of our adventures with the hashtag #MTSEMA18.