April Fool's Day: The Best Jokes and Pranks from the Truck World
Ah, April Fool’s Day, when we get out of bed with a dose of skepticism that’s much larger than usual, constantly looking over our shoulders for would-be pranksters and not believing a word we hear online. (We can't complain, we've gotten in on the game before.)
But what makes this year’s April Fool’s pranks from around the truck world so painful is how cool some of them actually would be, if they weren’t blatant falsehoods. So follow along as we highlight some of our favorites.
Quadratec: Jeep Announces Plans For Two-Door Jeep Gladiator TruckThis is one of those that hurt. Today, Quadratec’s blog features a big ol’ photo of a short-wheelbase Jeep Gladiator with two doors and a single row of seats, turning the awesome, but looooooong, Gladiator pickup into a nippy little off-roader with a removable roof and some storage behind the front seats. Unfortunately for us, single-cab pickups don’t really sell very well, so we doubt Jeep will feel very inspired by this joke to make it a real thing.
Warn: The Warn ZEON 100 WinchWhat makes Warn’s joke-laden ZEON 100 winch most hilarious, apart from its silly 100,000-pound rating, is the ridiculous photo attached to the company’s Facebook post. The massive winch takes up the entirety of the Photoshopped Jeep’s front end. While some of the more gullible people in the world fell for the joke, most of the comments on the photo double-down on it, with folks saying the massive winch would be perfect for their Volkswagen Beetle Baja build or Suzuki Samurai.
Honda PastportDo you love your 2019 Honda two-row SUV but wish it had a cassette player, velour upholstery, and a mounting location for your beeper? Honda’s marketing department has you covered with the 2019 Pastport ‘90s nostalgia special, which boasts the same styling as the current Pilot-based model but features an interior that looks suspiciously close (read: identical) to the second-generation Passport, sold from 1997-2002 and based on the Isuzu Rodeo. Call the 1-800 number in the ad for a special message from another 90s darling, Fred Savage (who currently does voice-over work for Honda’s advertising and marketing materials).
Toyota Yaris AdventurePickups and crossovers are the nation’s bestselling vehicles right now, so why shouldn’t Toyota’s smallest new car get in on the action? That’s the schtick behind the Toyota Yaris Adventure, which is based on the Yaris sedan but jettisons that vehicle’s rear seat and trunk for an open bed area. Toyota’s press materials are too outrageous to be believable, saying the Yaris Adventure is rugged enough to escape the city, but only via a highway. It’s always fun to see an automaker poke some good-natured fun at itself.
Banks Power Trademarks the Color RedBanks Power, on the other hand, is poking fun at someone else with its April Fool’s prank: “It’s Official… Banks owns red!” The move, of course, hearkens back to the snafu that diesel performance rival Sinister Diesel got itself into when it trademarked its logo’s shade of blue and sent a letter to a small diesel shop accusing it of “deceptive trade practice” by powdercoating some of its products a similar blue.
Banks’ newsletter today featured a few fun news items (Banks to Help NASA Get to the Moon, 2020 Banks Sidewinders Available), but it’s the trademark joke that made us laugh out loud. That Banks Sidewinder, by the way, is only available in Banks TM Red. Brilliant.