Infiniti Edition 30 Special Models Celebrate Company's Three Decades
QX50, QX60, and QX80 Get Edition 30 Treatment Alongside Sedan and Coupe
The first Infiniti was launched for the 1990 model year: the sophisticated and unconventional Q45 luxury sedan. Closely related to the Japanese-market Nissan President, the Q45 featured a unique, grille-less front clip; sporty handling tuning; and a surprisingly spartan interior free of the usual woodgrain trim found in competitors. Its uniqueness, combined with a "zen" advertising campaign that didn't actually show any images of the car, yielded slow initial sales.
However, the company soon grew to incorporate other Nissan-based vehicles and bespoke, Infiniti-specific machines. The Pathfinder-based QX4 SUV became one of the brand's most popular offerings in the 1990s and early 2000s, cashing in on the fashionable sport-ute craze. The QX4's 2003 replacement was a low-slung, sporty SUV called the FX (subsequently renamed the QX70 for 2014). The FX was an Infiniti-only offering, rather than an existing Nissan vehicle, and it sold in droves for the first several years of its existence. Owners loved its sporty, exciting handling and aggressive styling.