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  • Minute-Long Jeep Gladiator Ad Hits Airwaves and YouTube

Minute-Long Jeep Gladiator Ad Hits Airwaves and YouTube

“Seats” Ad Claims the Gladiator is “Not for Spectators”

Sep 6, 2019
Jeep is throwing some marketing money behind the 2020 Gladiator pickup truck, and the first proof of that is "Seats," a 60-second spot that hit the television waves during the season debut of Thursday Night Football. The Jeep Gladiator ad is the first for the truck that initially went on sale earlier this year.
In the ad, Jeep says that the driver and passenger seats of the Jeep Gladiator are "reserved for the restless, those that can hardly sit still," while displaying the pickup being loaded down, towing a boat, or playing in the sand dunes with motorcycles and ATVs. At the very end, the ad proclaims, "This seat is not for spectators." It's all predictable pickup-truck fare, with plenty of grand scenery, footage of extreme sports, and a several shots of the Gladiator's key features.
Photo 2/3   |   2020 Jeep Gladiator Advertisement 03
Among those are its folding windshield and removable doors and roof, territories that Jeep owns in the midsize pickup world. Those features allow Gladiator owners to immerse themselves in their environment, a key selling point for the rugged pickup. Also shown is the Gladiator's standard six-speed manual gearbox, which underscores how fun the truck is to drive (an excellent eight-speed auto is optional). Unfortunately, "Seats" also shows off how ungainly the truck looks with its top and doors removed—the reduced visual weight up top makes the 2020 Gladiator look as long as a battleship.
Photo 3/3   |   2020 Jeep Gladiator Advertisement 02
Nevertheless, it's likely the Jeep Gladiator ad will raise awareness for the truck as more and more of them hit U.S. highways. And targeting football viewers is no accident—the Gladiator is both a Jeep and a pickup, two vehicles that football fans tend to like. (Side note: Thursday night's game was the first of the NFL's 100th season.)
Check out the Gladiator ad on YouTube or embedded above.
Source: Jeep, via YouTube
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