SEMA 2019 Booth Babes
These Brand Ambassadors Serve a Vital Role
In countless home garages and automotive industry shops all over the world, there are posters hanging with eye-catching vehicles and beautiful models. These posters have been used as marketing materials for many decades to draw attention to a specific product, company, or event. Some of these posters are addressed to a specific name and/or signed with a short message jotted down on them.
But who does the signing? In most cases, these posters come from events like SEMA where lovely ladies are hired to promote a brand, bring in potential buyers and use their congeniality to make that space a more inviting environment. Advertising a brand or product isn't about showing a potential customer something you want them to buy and getting instant purchases from that customer. The posters and brand ambassadors who are featured on them create a lasting memory. That memory is a time stamp of sorts and when hung up in a garage or shop, becomes a decoration that also serves to remind you of where you got it and the products associated with it. You see, your favorite fast food place doesn't expect you to see their commercial on TV and jump in your truck immediately to go get the new double burger they're advertising. They are creating a thought and when you're feeling hungry later that day, you will subconsciously think of that great looking food you saw advertised.
With these signed posters hanging in garages or shops long after the event has ended, that advertising lasts for many years. So, we want to throw out a salute to these smiling, welcoming women and say Thank You! SEMA wouldn't be the same without you!