Holy WTF: Aznom Palladium “Hyperlimousine” Is a Ram 1500 Pickup…Luxury Sedan?!
The Italian coachbuilder attempts alchemy: transforming an American pickup truck into a luxury car.
The Aznom Palladium is likely one of the strangest "cars" you've never heard of until now. Just released, it's a follow-up to an earlier—and more bizarre—attempt at the same concept, the Atulux. That $300,000+ creation—yes, three-hundred thousand dollars—transformed a last-generation Ram pickup into a sedan-like luxury vehicle with an opulent interior, but its truck roots were obvious from every angle. The Palladium aims to perfect the formula.
The Palladium's design comes courtesy of Studio CAMAL of Turin, and it hides its Ram roots far better than did the Atulux, looking vaguely like a cross between the Aurus Senat and a Rolls-Royce Phantom. Inside, the major components can't hide their truckish origins, but to be fair the current Ram 1500's interior is class-leading. A heavy slathering of luxury materials doesn't entirely banish the chunky aesthetic of it all, but the rear bench arrangement—a throne-like loveseat (lovethrone?) arrangement complete with a pair of throw pillows—is unlike anything we've seen in any pickup truck, ever. So, too, is the slide-out trunk compartment.
Aznom claims the Palladium houses a twin-turbocharged version of Ram's familiar 5.7-liter Hemi V-8, and the truck brand's eTorque mild-hybrid system is optionally available. With tuning by the related company Monza Garage, Aznom says it produces 710 horsepower. Six-piston Brembo brakes are fitted up front, and rear-drive or 4x4 versions are available. No word on pricing, but given that its less ambitious predecessor cost three-hundred grand, don't expect to score a smokin' deal.
