Cadillac Boss Says Brand Will Shift Focus to Crossovers and SUVs in Future
Fewer Cadillac Sedans in the Future, Following Market Shift
There may be fewer Cadillac sedans and more Cadillac SUVs on the road in the future if recent statements by the brand’s boss are accurate.
Speaking to reporters from Reuters, Johan de Nysschen said the company will “rebalance” its sedan portfolio, referring to recent layoffs at the Grand River plant in Lansing, Michigan, which builds the Cadillac ATS and CTS sedans (and the Chevrolet Camaro). Reuters reports those sedans will be replaced with a single model, the CT5, which will cost between $35,000 and $45,000.
With less sedan metal in the showroom, Cadillac will pad its lineup with new crossovers, starting with the compact XT4. Sized beneath the SRX-replacing XT5, the XT4 will start at around $30,000, doing battle with the BMW X1 and recently revealed Jaguar E-Pace. After that will likely be a midsize, three-row crossover called the XT6, designed to do battle with the Mercedes-Benz GLE, BMW X5, and Audi Q7. The company will keep the Escalade at the top of the SUV lineup, serving as a halo for the entire brand.
In addition to Cadillac’s future segmentation, de Nysschen also told reporters he expects the brand to offer more electrified options, following Volvo’s future all-hybrid–or¬–electric strategy. The company has already dabbled in hybrids, with the unpopular, but gorgeous, ELR plug-in and the rare 2009–2013 Escalade Hybrid. Today, eco-conscious consumers can opt for the fullsize CT6 sedan in plug-in hybrid form.