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  • Ford Designs a Pickup Truck Emoji

Ford Designs a Pickup Truck Emoji

Shaun Ochsner
Jul 17, 2019
If you look through the list of the most common emojis, you will notice a small pickup truck is missing. Ford Motor Company wants to change that. In honor of World Emoji Day, an unofficial holiday celebrated with emoji events and product releases, Ford is getting in on the action with its new pickup truck emoji.
Ford is petitioning the Unicode Consortium to add its pickup truck emoji to the list of approved icons. Billions of emojis are sent through text messages and emails daily. Although there are 3,000 approved icons directly related to transportation alone, not one is a pickup truck. You can literally find everything including cars, scooters, boats, and spaceships. Ford originally submitted a proposal in 2018 to the Unicode Consortium and its pickup truck emoji is now on the candidate list to possibly be included in the 2020 update. If approved, the emoji will be customized for all mobile platforms.
"When customers started demanding a truck emoji, we knew we had to help make it happen," said Joe Hinrichs, Ford's Automotive president. Hinrichs said his team spent a lot of time digging through message boards, watching social media feeds, and talking with influencers. The end result is a modern icon that gives all truck fans a modern truck emoji.
 

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