Yes, a 2019 Ford F-350 Really Sold for $275,000 at Barrett-Jackson
Truck Hero’s Ultimate Tailgate Super Duty brings in big cash benefitting the Building Homes for Heroes organization.
What happens to SEMA trucks once the automotive industry's biggest event ends? More often than not, they fade into oblivion after the short-lived fame. Sometimes, though, something meaningful happens. Truck Hero, a manufacturer of cool truck products, just sent its SEMA Show truck to Barrett-Jackson's 2020 Fall Auction at WestWorld in Scottsdale, Arizona. The customized 2019 Ford F-350, one of seven F-Series custom truck builds from Ford's booth at the 2018 SEMA Show, sold for $275,000.
Truck Hero's build, dubbed Ultimate Tailgate Super Duty because of its party-in-the-rear setup, was bound to bring in some dough, but the fact that it sold for charity surely kicked the needle through the roof. All of the auction proceeds benefitted Building Homes for Heroes, a national nonprofit organization that builds and modifies homes for Afghanistan and Iraq conflict veterans and their families. Truck Hero's F-350, along with two other vehicles, raised a combined $845,000 for charity during the auction. The other two charity vehicles were Ken Block's 2016 Focus RS RX ($200,000 benefitting Team Rubicon) and a 2020 Chevrolet Corvette ($370,000 benefitting Heartstrings Foundation). Collectively, the Barrett-Jackson auctions have raised more than $127 million for more than 170 organizations nationwide.
Truck Hero's 2019 Ford F-350 Super Duty Lariat features rear-wheel drive, a dually rear-wheel setup, a four-door cab configuration, and a turbo-diesel 6.7-liter engine. It was a collaboration between Extang Truck Bed Covers and students from Washtenaw Community College's Custom Cars and Concepts program, the latter of which were responsible for shaving the exterior door handles and spraying the slick exterior coat of paint. The truck sits low on its 24-inch Fuel Mavericks thanks to custom air suspension work by ARFT Speed Shop and an Air Lift Performance 3P air management system. As cool as a shaved dually laying low is, the real party starts with the Ford Accessories Extang Solid Fold 2.0 hard folding bed cover that hides an articulating 65-inch LG OLED 4K television. But wait, there's more— the custom bed setup also houses a copper-plated Yeti cooler, grille, remote-controlled UnderCover dual SwingCases, and an expanding gaming table on a cargo slide, all of which add to the tailgating experience. Inspired by college students? We think so.
Photos courtesy of Barrett-Jackson