General Motors Announces Pricing for OnStar 4G LTE Plans
Lambda Fullsize Crossovers Not Listed, Hint at New Models
While some automakers such as Ford are pursuing a strategy of integrating with consumers' pre-existing devices for in-vehicle connectivity, General Motors is planning on making the vehicle itself a connectivity hotspot. GM is partnering with AT&T to offer multiple levels of tiered data plans for its OnStar 4G LTE-equipped vehicles. The first vehicle to get the connectivity option is the 2015 Chevrolet Malibu midsize sedan but will soon be offered across the 2015 Chevrolet lineup, as well as across most other GM brands.
For infrequent data users, 200 MB of data can be purchased for $5 a month for existing OnStar subscribers, or $10 for non-subscribers. For 1 GB of data, the price is $15 for subscribers and $20 for non-subscribers. The price for the 3 GB and 5 GB packages are the same for both subscribers and non-subscribers at $30 and $50 per month, respectively. One-time data packages are also available for $5 for 250 MB of data for one day or 10 GB for a year for $150 for OnStar subscribers and $200 for non-subscribers.
Interestingly, none of the current Lambda fullsize crossover models -- the Chevrolet Traverse, GMC Acadia, and Buick Enclave -- were listed in the vehicles that would be offered with the 4G option, indicating that replacements for the popular models may be coming soon and will certainly offer 4G LTE as an option.
Source: General Motors