Mercedes-Benz Feeling Very “Whenever” About Midsize Pickup
No Specific Plan in Place to Bring Pickup To US
Don’t hold your breath if you’re waiting for a Mercedes-Benz pickup to arrive in the U.S. because there’s no firm plan to bring it here yet, nor is there even a timeline established for making the announcement whether or not the company will market it in the Americas.
Speaking to Automotive News, Mercedes-Benz USA CEO Dietmar Exler said there was no timetable for the midsize truck, which is rumored to carry the X-Class badge. Exler said the priority is getting the truck and planning right, rather than meeting a deadline. Of course, one could imply that his desire to get the gestation of the X-Class correct is a tacit acknowledgement the company will market a luxurious pickup to do battle with the GMC Canyon Denali, but that could be presumptuous.
Exler said that previous claims that a decision would be made in 2015 or 2016 were hastily made, since Mercedes-Benz is keen on ensuring a truck will be well received in its U.S. showrooms. Among the company’s priorities are a sufficiently upmarket image, luxurious interior, and attractive styling, and it will be discussing the matter with some of its American dealerships.
As we’ve reported before, the pickup will share a good deal of its underpinnings with the global Nissan Navara, although it will get unique styling and powertrains. In Europe and other parts of the world, the midsize Mercedes truck will be sold as both a work vehicle (à la Sprinter) and as a luxurious lifestyle machine. If the X-Class comes to America, it’s likely only the latter would make the trip across the pond.
Source: Automotive News