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  • Subaru Planning for Big Growth in North America

Subaru Planning for Big Growth in North America

Discontinuation of Camry Production in Indiana Unlocks Added Capacity

May 13, 2014
Among performance enthusiasts, Subaru means the Impreza WRX and STI, and more recently, the BRZ rear-drive coupe. But from a business standpoint, the company's big money-makers, especially in the United States, are the Outback tall-wagon and Forester compact crossover. Although those twin pillars of Subaru's sales will likely continue to anchor the company's fortunes in North America, Fuji Heavy Industries' automotive division is not resting on its laurels.
Subaru is planning on expanding its production capacity in North America, largely facilitated by the discontinuation of Toyota Camry production at its Lafayette, Indiana plant, which will add a hypothetical production capacity of 100,000 more units a year. One of the vehicles likely to be built at Lafayette is the replacement for the dated and unpopular Tribeca three-row crossover. Despite very low sales for the last several years, Subaru still sees value of having a three-row crossover offering in its product lineup.
Underpinning the majority of models from 2016 forward will be a new modular Subaru Global Platform that will be the basis of everything from the Impreza to the Outback. A plug-in hybrid model utilizing Toyota’s hybrid technology will be coming later this decade to help the company meet U.S. emissions mandates starting in 2018.
Source: Automotive News

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