Toyota Gives 2017 RAV4 a Price Cut Up to $1,330
All Gas Models Except Platinum Receive Lower Prices
Certain versions of the 2017 Toyota RAV4 will receive price decreases aimed at keeping the crossover’s value quotient high. The LE, XLE, SE, and Limited will see price cuts, leaving only the RAV4 Platinum and RAV4 Hybrid unchanged.
The base RAV4 LE’s starting price is now $24,410, $500 less than before. The mid-level RAV4 XLE now starts at $25,500, an impressive $1,330 decrease, while the RAV4 SE’s price dips by $1,195 to $28,790. Finally, the 2017 RAV4 Limited will cost $30,905, $925 less than before. All-wheel drive can be added to any of the above models for $1,400.
The RAV4 still includes such niceties as forward collision monitoring, radar-based adaptive cruise control, and automatic emergency braking as standard. Furthermore, Toyota will offer the 2017 RAV4 with several new option packages. Their pricing structures are a bit complicated, so it’s difficult to tell if they save the average buyer money over ordering the included features à la carte, but they certainly simplify the ordering process.
Toyota won’t extend price cuts to the more expensive RAV4 Hybrid models or the range-topping RAV4 Platinum. That strikes us as a bit odd, at least for the conventionally powered Platinum. That model’s profit margins are likely a bit wider than those of its less luxurious stablemates, so we’d have thought Toyota could have made a business case for a discount.
Regardless, the bulk of RAV4 customers will likely be thrilled by the price changes.